A thread this morning in the discussion forum brought to mind a topic I’ve pondered for some time: how exactly are the demographics of Rockets fans composed?  The question holds significance because, as we can infer from the Jeremy Lin signing, business implications do hold bearing on personnel decisions.

The crowd erupted in applause after a game late last year, after The Collapse and after the team was pretty much out of it.  The win served no purpose but to bump back the team’s standing in the lottery sweepstakes.  But here people were, delirious with delight that their team had won the game they had paid to see even if it hurt the team in the long run.  I turned to a colleague in the tunnel as we both shook our heads in bewilderment.  ”What are they cheering for?”

The suites are largely held by corporate entities we can clearly agree.  Season ticket packages are gobbled up by likely long-time fans, maybe some of you reading this very blog.  But what of single game sales?  How many people out there are going just to see a good show regardless of the big picture?

Blake asked how many of you would come to games to see the youth in play.  In the past, Les betted it would be few, thus opting to hold onto vets and mediocrity.  Jeremy Lin changed that.  But the team will still be very bad.  How many people will want to see that?

It’s a question I will explore in depth in the coming weeks.

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