Dwayne Johnson says he recently started using ChatGPT, and the experiment left him both impressed and intrigued — not just for a custom training routine but for how generative tools could reshape public figures’ careers and reputations. His experience, shared in a recent Esquire interview, highlights immediate questions about how entertainers will adopt and be affected by AI in the months ahead.
Star Wars Starfighter: when it arrives, who’s in it and why it matters
Tip Toe: Russell T Davies says Channel 4 finale mirrors today’s reality
For performers and creators, the rapid spread of generative AI has become a live issue: it can tailor personal coaching, generate persuasive messaging and — worryingly — produce unsanctioned likenesses. Johnson’s reaction is notable because he’s a high-profile figure choosing curiosity over rejection.
From gym tips to political hypotheticals
Johnson told Esquire he installed the chatbot a few weeks ago and began feeding it detailed personal information — everything from eating and sleeping habits to performance goals. The result, he said, was a highly specific workout plan that felt like input from multiple top coaches rolled into one.
Masters of the Universe leans on viral He-Man meme: director confirms iconic song appears
Channel 4 drama Tip Toe delivers harrowing, essential viewing: watch with caution
He didn’t stop there. With a reporter present, Johnson asked the AI to assess a possible presidential run — effectively seeking a neutral read on why voters might back him. The AI’s response focused on qualities often discussed in public profiles: broad likability, outsider status and a life story that resonates beyond politics. Johnson appeared surprised by the AI’s analysis, and the exchange underscored how these tools can instantly synthesize public-facing narratives.
- What he asked AI: Personalized fitness programming based on lifestyle data.
- How the AI performed: Delivered granular, coach-like instructions that Johnson described as unusually effective.
- Beyond fitness: The chatbot offered an objective take on Johnson’s electoral appeal, citing nonpartisan traits rather than policy positions.
- Broader risk: The same technology can create deepfake footage and unsanctioned content — a concern for all public figures.
Journalists and industry insiders have raised alarms as well: labor representatives and performers’ groups warn that unchecked AI use threatens economic and creative control. At the same time, many creators are testing AI as a practical tool — for writing, for planning and now, for personal coaching.
What this means for fans and the industry
There are immediate, practical takeaways. Fans might soon see celebrities using AI to optimize training or craft public messaging. That could improve athlete preparation and public engagement — but it also lowers the barrier to convincingly manufactured content.
For the entertainment industry, the trade-offs are already visible. On one hand, tools like ChatGPT can augment talent and speed up workflows. On the other, they sharpen the need for legal protections around likenesses, contractual language about synthetic content and clearer industry standards.
Johnson’s stance — to explore rather than recoil — signals a broader cultural choice. Individuals and institutions must decide whether to regulate and restrict, rapidly adopt and adapt, or attempt a mix of both. The balance they strike will affect not only celebrity careers but how audiences trust and interpret media.
Whatever comes next, Johnson’s experience illustrates a practical reality: AI is no longer an abstract technology on the horizon. It can create a tailored training session in minutes and a public-profile assessment in seconds. That convenience brings benefits, but also responsibilities and risks that the entertainment world will need to manage.
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.