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“AI, particularly generative AI – I am not interested, nor will I ever be interested.” The line landed on Oct 23, 2025 during a Fresh Air interview and immediately roiled online discussions about authorship, safety, and studio policy. The quote came while the filmmaker promoted a new Frankenstein film that reimagines Shelley’s monster, and it frames a larger fight over creative control and employment in Hollywood. This is more than a headline; it may push guilds and platforms to act. What should creators and audiences expect next?
What you need to know about the quote that shook Hollywood in 2025
• The filmmaker refused generative AI use on Oct 23, 2025; impact: immediate social outcry.
• NPR aired a 40:30 interview where the line first appeared; studios reacted quickly.
• Discussion split between creators defending craft and studios eyeing cost savings.
Why did this NPR quote explode across social feeds in Oct 2025?
The remark landed mid-interview and carried a blunt, moral tone that caught attention fast. Short phrase. Many listeners heard not just a preference but a cultural warning about where tooling meets storytelling. The quote’s plainness – refusing AI outright – forced a simple, shareable sound bite that amplified on feeds and talk shows. The conversation then bifurcated: some praised a defense of craft, others called it technophobia from an older generation. Who gets to decide the tools of storytelling is now the central question.
"AI, particularly generative AI — I am not interested, nor will I ever be interested. I'm 61, and I hope to be able to remain uninterested in using it at all until I croak."
-Guillermo del Toro https://t.co/EKs4Id7lbX— Fresh Air (@nprfreshair) October 23, 2025
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Why opinions split so sharply between fans, creators and studios in 2025
Traditionalists see artistic risk if AI is normalized. Short sentence. Pragmatists point to faster pipelines and lower budgets. Labor groups worry automation could erase junior jobs; studios weigh scale and profits. The remark turned complexity into an Us vs. Them moment, fueling headlines and op-eds that frame the choice as cultural as well as economic. Are audiences ready to privilege only human-made films?
The numbers behind the quote that could reshape AI rules in 2025
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Quote date | Oct 23, 2025 | Aired nationally on NPR Fresh Air |
| Interview length | 40:30 | Full segment sparked wide sharing |
| Filmmaker age | 61 | Context for generational framing |
This quick data shows timing and scale behind the viral reaction.
Who actually spoke these words – and why the identity changes everything
“I’m 61, and I hope to be able to remain uninterested in using it at all until I croak. … I said, ‘I’d rather die.’” the interviewer noted.
“Quote,” said Guillermo del Toro, director and screenwriter of the new film adaptation of Mary Shelley’s Frankenstein. His stature – a three-time Oscar winner and high-profile auteur – amplifies the line: when a recognized filmmaker rejects AI in blunt terms, the remark becomes both cultural commentary and a potential policy signal for studios and guilds. His role makes this more than an opinion; it’s a rallying point for craft defenders.
What lasts beyond this quote for filmmaking in 2025?
Studios may accelerate internal AI pilots, but the quote forced public debate over limits and ethics. Short sentence. Guilds and festivals now face pressure to clarify rules and credits, and audiences will watch whether policy or principle wins. Will this blunt refusal prompt new protections, or will it become a memorable backlash with little structural change?
Sources
- https://www.npr.org/2025/10/23/nx-s1-5577963/guillermo-del-toro-frankenstein
- https://deadline.com/2025/10/guillermo-del-toro-would-rather-die-than-use-generative-ai-1236597071/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.