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“My concern is not artificial intelligence, but natural stupidity,” the line landed on public radio and set off an immediate swirl of debate. The remark arrived during a Fresh Air interview on Oct. 23, 2025, and the filmmaker also said he would “rather die” than use generative AI in his work. That combination of blunt moral framing and a high-profile platform pushed studios and unions into a fresh conversation about creativity and control. How will this reshape production choices and streaming windows in 2025?
What you need to know about the Oct. 23, 2025 remark rocking filmmakers today
• The director spoke on Oct. 23, 2025; the quote spread via NPR and trade posts.
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• The filmmaker said he used no generative AI on Frankenstein; Netflix premiere is Nov. 7, 2025.
• Industry reaction ranged from praise to alarm; talent and studios reopened policy talks.
Guillermo del Toro: “A few months ago, somebody wrote me in a high position. They said, ‘What is your stance about AI?’ And I answered the email saying, ‘I’d rather die.”https://t.co/hDG35GXirs
— Variety (@Variety) October 10, 2025
Why the verbatim remark turned one interview into a wider industry fight in 2025
The line reframed a routine film interview into a cultural test: the director refused generative AI entirely, calling the real problem “natural stupidity.” Short sentence. That blunt phrasing made the conversation less technical and more moral, forcing creators, studios, and guilds to answer a human question about authorship. If you care about how films are made, this matters for contracts and creative credit. How will companies respond when sentiment outpaces policy?
What splits creators, executives and audiences about AI right now in 2025
Supporters hailed the line as a necessary artistic defense; others warned the rhetoric risks demonizing helpful tools. Short sentence. Some studio executives argue measured AI use could cut costs; many guild leaders emphasize human labor and moral authorship. The reaction shows two clear camps: ethical purists and pragmatic adopters. Which side will shape contracts this season?
The numbers that reveal how quickly the debate scaled after the quote
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Release date | Oct. 17, 2025 | Limited theatrical opening |
| Streaming premiere | Nov. 7, 2025 | Netflix worldwide window |
| Interview date | Oct. 23, 2025 | Quote amplified on NPR and trades |
How the quote reshaped the conversation about AI and creative rights this week
The remark shifted the frame from technical risk to moral responsibility, elevating policy questions into public conversation. Short sentence. Expect renewed demands for clearer AI clauses in contracts and pressuring of platforms to publish usage guidelines. What bargaining points will talent push for next?
Who Spoke Those Words – and Why Their Voice Changes The Stakes
Guillermo del Toro, director and screenwriter, said the quote on Fresh Air on Oct. 23, 2025. “My concern is not artificial intelligence, but natural stupidity,” the filmmaker said, adding he’d “rather die” than use generative AI in his films. That matters because del Toro’s projects attract major studios and streaming budgets; when a high-profile auteur rejects a tool publicly, it creates reputational risk and bargaining leverage for creators. Short sentence.
What lasting changes could follow this quote for audiences and creators in 2025?
Contracts and public pressure are likely to tighten: expect clearer AI-use clauses and more creator-facing transparency. Short sentence. If studios ignore the tone set by a celebrated director, they risk backlash from talent and subscribers – but could tighter rules slow some cost-saving measures. Which side will win the bargaining table this season?
Sources
- https://ew.com/guillermo-del-toro-opposes-ai-in-his-movies-11837256
- https://www.npr.org/transcripts/nx-s1-5577963
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.