Toy Story 5 sparks major toy markdown: interactive Mattel figures 54% off

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By: Jessica Morrison

Toy Story 5 arrived in theaters just days ago, and retailers have already tied new merchandise to this week’s shopping events — presenting a rare window for buyers to pick up recently released figures at steep discounts. For parents and collectors, the combination of fresh film buzz and Prime Day-style sales makes now a practical moment to buy or expand a Toy Story collection.

What’s on sale right now

Walmart and Prime Day promotions have pushed several Mattel figures from the film down to unusually low prices. The headline grabber is Mattel’s Interactables PlayScale line: movie-accurate, play-sized figures of Woody, Jessie and Buzz Lightyear are currently being offered at roughly 54% off, which drops each figure to about $10.

These aren’t full-sized collector statues but—they are built to match the same play scale across Mattel’s range, so new additions will sit comfortably alongside other PlayScale toys. For shoppers who want fast delivery, Walmart+ members can also get expedited shipping on these items.

Why these figures stand out

The appeal goes beyond the low price. Each character has its own voice functions, and an internal system lets nearby figures recognize one another and switch into combined interaction modes — cycling through multiple shared lines when two or more are brought together. That underlying tech is simple but effective for play scenarios where characters “talk” back and forth.

Physical details matter for accuracy: Jessie measures about 8.8 inches, Woody about 9.2 inches and Buzz around 7 inches, and both Woody and Jessie include their signature hats. The scale and styling were designed so fans can mix these releases with existing Mattel PlayScale pieces without awkward size mismatches.

Beyond kids’ play, the price point also attracts casual collectors who want a screen-faithful figure without paying premium collectible prices.

Minor spoiler — skip if you haven’t seen the film

Alright: the movie introduces a new, flight-capable version of Buzz Lightyear. Mattel has already announced its own toy counterpart, aimed at being safer and more kid-friendly than a simple winged action figure.

The Flying RC Hi-Tech Edition Buzz Lightyear is a remote-controlled model that uses four protected propellers rather than exposed, folding wings. It’s intended mainly for indoor use, marketed for children aged 8 and up, and includes a one-button controller to simplify takeoffs and landings.

Walmart has opened preorders for that model at approximately $75.57, with an estimated shipping window in mid-August 2026.

Other Prime Day categories to watch

  • Amazon devices: streaming sticks and smart speakers from roughly $18
  • Trending gadgets: viral items and home gadgets starting near $2
  • Apple: laptops, earbuds and accessories with discounts on select models
  • Home essentials: toothbrushes, hair tools and small appliances heavily discounted
  • TVs and audio: budget smart TVs and major headphone brands on sale
  • Outdoors & furniture: patio and garden items at steep markdowns

Whether you’re buying for a child who just loved the film or adding another piece to a nostalgia shelf, the immediate relevance is clear: newly released movie merchandise is unusually affordable right now, but these tie-in discounts tend to be short-lived. If you want a PlayScale figure or the new flying Buzz, acting during the current sale period will give you the best chance to secure one at the reduced price.


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