Amazon MGM has acquired Man on the Run, Morgan Neville’s intimate Paul McCartney documentary, ahead of its Telluride premiere this weekend. The film will play in select theaters before hitting Prime Video on Feb. 25 and reaching more than 240 countries and territories, THR reports. The pickup anchors a wider partnership — exclusive music and merchandise drops, and a book tie-in — timed around McCartney’s Got Back tour and a Nov. 4 book release. Here’s what the deal means for fans, streaming strategies, and music-documentary marketing.
What Amazon MGM’s McCartney pickup means for fans this weekend
Paul McCartney doc — Amazon MGM acquired Man on the Run, ahead of Telluride premiere (Aug. 29, 2025).
Release plan — Select theaters then Prime Video on Feb. 25, per The Hollywood Reporter.
Global reach — Streaming release slated for more than 240 countries and territories.
Marketing tie-ins — Documentary links to exclusive music/merch drops and McCartney’s new book (Nov. 4).
Next milestone — Festival debut this weekend at Telluride; wider rollout follows.
Why McCartney’s Telluride premiere this weekend rewrites music-doc launches
Morgan Neville’s film arrives at Telluride at a moment when streaming platforms are accelerating global rollouts for music biographies. The THR exclusive shows Amazon MGM positioning Man on the Run as both a theatrical prestige play and a global streaming event — a dual strategy that pairs a festival launch with a coordinated marketing push tied to a new book and tour. For fans, that means early festival buzz will feed a synchronized global release, maximizing visibility across live dates, publishing, and Prime Video.
What the Amazon deal shows about music-doc marketing in 2025
THR’s reporting highlights a commercial playbook: secure a festival premiere for prestige, pair the film with owned-product drops (music, merch, book), then deploy global streaming to monetize scale. The film’s description — Neville’s unprecedented archival access and a coordinated partnership with Universal Music Group and Amazon — underscores how artists and platforms now bundle content and commerce. For legacy acts like McCartney, that package turns nostalgia and new material into a multi‑layered release strategy timed around touring and publishing.
The key numbers behind McCartney’s global Prime Video rollout in 240+ markets
| Metric | Value + Unit | Scope/Date | Change/Impact |
|---|---|---|---|
| Prime Video release | Feb. 25 | Global (Prime window) | Global streaming date after theaters |
| Countries/territories | 240+ | Prime release (announced Aug 29, 2025) | Wide international footprint at launch |
| Festival debut | Telluride premiere (this weekend) | Telluride Film Festival, Aug 29, 2025 | Prestige launch ahead of streaming |
| Book tie-in | Wings: The Story of a Band on the Run – Nov. 4 | Book on Amazon & Audible | Coordinated promotional timing with doc |
Summary: Festival prestige + Feb. 25 global stream in 240+ markets magnifies McCartney’s marketing reach.
Sources
- https://www.hollywoodreporter.com/music/film-tv-music-news/paul-mccartney-doc-man-on-the-run-1236356907/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.