The Women’s National Basketball Association (WNBA) is currently enjoying unprecedented levels of popularity, largely driven by the influx of talented young players such as Caitlin Clark and Paige Bueckers. When Clark plays, the demand is so high that teams often have to relocate to larger venues to accommodate the crowd, illustrating her massive draw. Meanwhile, Bueckers has set a record for the most fan votes received by a rookie for the WNBA All-Star Game, a game in which she also played a starting role.
This surge in attention and support for the WNBA is exactly what the NBA envisioned when it established the league in 1997. While there’s still progress to be made, particularly in terms of revenue sharing among players, the league’s growth has been rapid and significant over recent years.
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Rick Welts, CEO of the Dallas Mavericks, played a crucial role in the creation of the WNBA, earning the title of Marketer of the Year from Brandweek in 1998. He takes great pride in witnessing the growth and development of the league over the past 28 years.
“I am thrilled with everything that’s currently happening,” said Welts in a recent Bloomberg interview. “This growth didn’t just happen overnight. I’m incredibly proud of the players, executives, and coaches who, over the past 28 years, have laid a solid foundation. This groundwork has enabled players like Caitlin Clark and Paige Bueckers to step in and spark the immense interest and excitement surrounding the WNBA today.”
Bueckers is making a name for herself with the Dallas Wings, boasting an impressive average of 18.1 points per game, 5.6 assists per game, and 3.9 rebounds per game. She’s breaking records and is the frontrunner for Rookie of the Year, adding to Dallas’s excitement after the Mavericks drafted Cooper Flagg as the first overall pick.
Meanwhile, Caitlin Clark is making headlines in the WNBA with the Indiana Fever. Despite battling injuries this season, she has managed to perform well enough to be named an All-Star captain.
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