George Kittle’s wife Claire is stepping into 2026 with bold ambitions. After an incredible 2025 that included launching the Hoss Tailgate Tour and partnering with Smirnoff for the brand’s We Do Game Days campaign, the 31-year-old NFL WAG reveals her simple yet challenging new year’s resolution. She’s committed to saying yes to more opportunities and embracing the uncomfortable growth that comes with stepping outside her comfort zone.
🔥 Quick Facts
- Claire Kittle partnered with Smirnoff in late 2025 for the NFL’s official vodka sponsor’s We Do Game Days campaign
- The 31-year-old used 2025 to overcome her habit of saying no, transforming into someone who eagerly embraces new opportunities
- Hoss Tailgate Tour brought Claire across the country promoting sisterhood and sports culture with pre-game energy
- Her 2026 goal centers on continuing personal growth by stepping into “uncomfortable fear zones” where real transformation happens
From “No” to “Yes”: Claire’s 2025 Transformation
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Throughout 2025, Claire Kittle made a conscious decision that would change everything: she started saying yes. Previously known for turning down opportunities, the 49ers WAG flipped her mindset entirely. This shift brought her face-to-face with projects she never imagined pursuing, from hosting the Wife’d Up, Mic’d Up podcast series to launching nationwide ventures that showcased her authentic personality.
“I was really good at saying no,” Claire admits. “But at the beginning of 2025, I just made a conscious decision to flip the script.” Her openness led to unexpected professional growth and personal confidence boosts that exceeded her expectations, setting the stage for 2026.
Building on Success with New Opportunities in 2026
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As the calendar flips to 2026, Claire Kittle isn’t resting on her 2025 accomplishments. Instead, she’s doubling down on the mindset that transformed her life. “I think I’ve been doing a pretty good job of just trying to say yes to more opportunities and say yes to more things,” she tells PEOPLE. “I feel like I know who I am and I just want to see where these opportunities may take me.”
Her resolve reflects a deeper understanding of herself and her ambitions. The San Francisco 49ers tight end’s wife has discovered that personal growth happens at the intersection of comfort and fear, and 2026 will test that philosophy further.
The Smirnoff Partnership and Game Day Evolution
| Partnership Element | Details |
| Brand Partner | Smirnoff (NFL’s official vodka sponsor) |
| Campaign Name | We Do Game Days (newest chapter) |
| Content Series | Wife’d Up, Mic’d Up podcast with Kristin Juszczyk |
| Focus Area | Game day culture, pre-game rituals, and social experiences |
The Smirnoff partnership feels like a “match made in heaven” to Claire, who approaches game days with meticulous attention to every detail. From pre-game preparation that starts two hours before kickoff at Levi’s Stadium to post-game celebrations, she orchestrates experiences for friends and family in the 49ers suite. “Game days are so much more than just the game,” she explains. “It’s about ‘fits, who’s in town, who traveled here—we do so many fun things pre-game, at the game, post-game.”
Embracing Discomfort as the Path to Growth
Claire’s 2026 resolution centers on a philosophy many overlook: growth requires discomfort. “Just trying to get into that uncomfortable fear zone, because that’s when you can grow,” she reflects. While she acknowledges the resolution sounds “simple,” she’s honest about its difficulty. Breaking decade-long habits of self-protection takes deliberate effort and constant recommitment.
The Wife’d Up podcaster recognizes that saying yes means facing rejection, failure, and moments of uncertainty. Yet she’s proven throughout 2025 that the rewards far outweigh the risks. Her journey from defensive “no-sayer” to fearless opportunity-embracer offers an authentic roadmap for anyone seeking personal evolution in the new year.
What Will 2026 Bring for George Kittle’s Wife?
With her proven track record of transformation and her expanded platform through media partnerships and brand collaborations, 2026 holds limitless potential for Claire Kittle. The 49ers wife continues proving that being married to an NFL star doesn’t define her—instead, she’s building her own brand through authenticity, hard work, and vulnerability.
Whether it’s expanding the Hoss Tailgate Tour, deepening her Smirnoff partnership, or pursuing entirely new ventures yet to be announced, one thing remains certain: Claire Kittle will continue saying yes. And in a world that often demands caution, that commitment to growth might just be her greatest strength heading into 2026.
“I feel like I know who I am and I just want to see where these opportunities may take me.”
— Claire Kittle, 49ers WAG, speaking to PEOPLE Magazine
Sources
- PEOPLE Magazine – Exclusive interviews with Claire Kittle on her 2026 New Year’s resolution and Smirnoff partnership
- Smirnoff Official – We Do Game Days campaign details and partnership announcements
- NFL Sports Coverage – Game day experiences and WAG lifestyle features
Michael Brown is a seasoned sports journalist bringing years of experience covering professional athletics and sporting culture. With a keen eye for breaking stories and player dynamics, this veteran journalist delivers in-depth analysis and exclusive insights from the world’s biggest sporting events. His passion for the game shines through in every story, keeping fans connected to the action both on and off the field.