Bad Bunny just made history as the first solo Latino artist to headline Super Bowl LX halftime show this Sunday. The 31-year-old Puerto Rican superstar will perform at Levi’s Stadium on February 8, 2026. This groundbreaking moment celebrates Latino culture on the world’s biggest sporting stage.
🔥 Quick Facts
- Historic Achievement: First Spanish-speaking solo headliner in Super Bowl halftime history
- Performance Date: Sunday, February 8, 2026, at 8:00 p.m. ET approximately
- Location: Levi’s Stadium in Santa Clara, California
- Broadcast: NBC, Peacock, Telemundo, and NFL+ worldwide
A Cultural Milestone for Latino Representation
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Bad Bunny was officially announced on September 28, 2025 by the NFL in partnership with Apple Music and Jay-Z‘s Roc Nation. The selection marks a watershed moment for Latino visibility in mainstream American entertainment. Grammy-winning artist Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, previously performed as a guest during Super Bowl LIV in 2020 alongside Jennifer Lopez and Shakira. Now, he becomes the first Latino performer to carry the halftime show entirely.
In his statement, Bad Bunny emphasized the profound cultural significance, saying, “This is for my people, my culture, and our history.” The performance arrives after he famously declined U.S. mainland tour dates earlier in 2025 due to concerns about ICE raids. This Super Bowl appearance represents his solo commitment to American audiences.
What to Expect from the Performance
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The halftime show will run approximately 12 to 15 minutes, a standard length for Super Bowl entertainment. Bad Bunny is expected to perform a medley of his biggest hits spanning his entire career. Predictions suggest iconic tracks like “Tití Me Preguntó,” “Safaera,” “Me Porto Bonito,” “Callaíta,” and “El Apagón” could feature. He previously performed many of these songs during his “No Me Quiero Ir de Aquí” residency in Puerto Rico.
The show will be directed by Hamish Hamilton, a renowned Super Bowl halftime director. Jesse Collins and Roc Nation are producing the performance. Special guests may surprise audiences, given Bad Bunny‘s recent collaborations with artists like Marc Anthony and Rauw Alejandro.
Performance Details and Broadcast Information
| Detail | Information |
| Date | Sunday, February 8, 2026 |
| Venue | Levi’s Stadium, Santa Clara, California |
| Performance Time | 8:00 to 8:30 p.m. ET (approximate) |
| Broadcast Networks | NBC, Peacock, Telemundo, NFL+ |
Super Bowl LX kicks off at 6:30 p.m. ET with Bad Bunny’s halftime performance occurring after the second quarter. Fans can watch on traditional television or stream via Peacock for full coverage. The performance will be available in English and Spanish-language broadcasts across multiple networks, ensuring global accessibility.
The Controversy and Strong Support Behind the Selection
While Bad Bunny’s selection has generated overwhelming celebration within the Latino community, it sparked political backlash. President Donald Trump called the announcement “absolutely ridiculous,” and conservative commentators criticized the choice. However, NFL Commissioner Roger Goodell firmly defended the decision in October, stating it was “carefully thought through” to reach a “global audience.” Jay-Z dismissed opposition as “astroturfing,” saying “They love him.” California Governor Gavin Newsom, Jennifer Lopez, Bruno Mars, and Shakira all publicly celebrated Bad Bunny’s historic selection.
Turning Point USA, a conservative organization, announced plans for counterprogramming. Nonetheless, Bad Bunny addressed critics with humor during his Saturday Night Live appearance, joking that detractors had “four months to learn Spanish.” His confidence and cultural pride remain unwavering as Sunday approaches.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture and our history.”
Bad Bunny, On His Historic Super Bowl Selection
Why This Moment Matters for Latin Music and Global Entertainment
Bad Bunny’s headline performance represents a watershed moment in American sports and entertainment history. The reggaeton and Latin trap artist commands one of the world’s largest streaming audiences and has dominated Billboard charts consistently. His selection affirms that Latin artists belong on the biggest platforms. The performance signals NFL viewership evolution, acknowledging that millions of Latino fans and Spanish-speaking audiences globally tune in to the Super Bowl halftime show. Sunday’s performance promises to be a defining statement about diversity, inclusion, and the universal language of music.
Sources
- Cosmopolitan – Comprehensive Bad Bunny Super Bowl halftime show information and performance details
- Wikipedia – Super Bowl LX halftime show background, announcement history, and reception details
- USA Today – How to watch information and halftime show timing specifications
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.