K-pop demon hunters Mattel dolls drop for pre-order, HUNTR/X line features Rumi, Mira, Zoey

Mattel just dropped the ultimate collector moment for K-pop demon hunters fans. The HUNTR/X doll line featuring Rumi, Mira, and Zoey launches into pre-orders today, January 27, 2026. Two iconic product tiers are live at Mattel Creations and American Girl.

The HUNTR/X Collection Drops at Mattel Creations

Mattel unveiled the brand new HUNTR/X doll collection at Spielwarenmesse 2026. The three-pack features deluxe fashion looks directly inspired by the band members’ final performance in KPop Demon Hunters. Each doll stands between 11 to 11.75 inches with full articulation and premium styling.

Rumi leads the pack with braided purple hair and warrior-ready accessories. Mira and Zoey complete the supernatural girl group with their signature looks from the “What It Sounds Like” finale episode. All three dolls feature 11 points of articulation for dynamic posing.

American Girl Makes the Crossover Official

American Girl partnered with Mattel to create 18-inch premium dolls of the band members. These larger versions are now available for pre-order exclusively through American Girl’s website. Each doll comes with unique outfits, accessories, and story details matching their character arcs.

The American Girl line represents a major crossover between Netflix’s breakout hit and the iconic doll brand. Parents and collectors can customize each doll with individual hair styles, clothing options, and supernatural demon-hunting gear representing their final concert tour.

Complete Product Lineup and Pricing Breakdown

“No one knows the power of girls better than American Girl and K-pop Demon Hunters.”

— American Girl, Official partnership announcement

Why This Launch Matters for Collectors

Mattel faced massive demand for KPop Demon Hunters merchandise after Netflix’s film captured global audiences in 2025. This merchandise rollout represents the company’s largest answer to fan requests for premium collectibles. The HUNTR/X line cracks the code by merging deluxe fashion dolls with entertainment authenticity.

Pre-order limits cap at three sets per customer, igniting urgency among collectors competing for rare drops. Mattel Creations notes that orders will ship by October 2026, though some sources indicate December 2026 delivery windows depending on pre-order tier.

Where Will These Dolls Dominate Your Collection?

The HUNTR/X collection is available at five major retailers: Mattel Creations, American Girl, Netflix Shop, and select specialty toy stores. Each retailer offers exclusive colorways and bundle options. Stock levels reported as limited with first waves already showing pre-order status.

Fans should expect multiple limited drops throughout 2026 as Mattel strategically releases new variants, outfit swaps, and special edition accessories. The supernatural girl group finally has merchandise worthy of their demon-slaying legacy.

Sources

• Reuters – Mattel taps into KPop Demon Hunters fan craze with new doll line
• The Toy Book – Mattel Steals the Show with New KPop Demon Hunters Collection Launch
• American Girl Official – KPop Demon Hunters 18-inch dolls pre-order announcement

Jessica Morrison

Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.