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A Sept. 2025 discovery of internal PR texts and a new cross‑complaint says Rebel Wilson’s team helped spawn anonymous smear sites that accused producer Amanda Ghost of sex‑trafficking — a claim the filing calls “grotesque.” The newly exposed message from a crisis publicist even recommends “one of those sites” and mockingly suggests making the attacks “really really harsh.” This is a legal and reputational bomb: it links last summer’s anonymous websites to tactics used in another high‑profile Lively–Baldoni case. What does this mean for Hollywood PR and for Wilson’s pending defamation fight?
What Discovery Shows About Rebel Wilson’s 2024 Smear Campaign
Key Facts
- Rebel Wilson Is Accused Of Orchestrating Anonymous Sites In 2024, Producers Sue.
- A Text From PR Executive Melissa Nathan Recommends “One Of Those Sites.”
- Two Anonymous Sites Targeted Producer Amanda Ghost With Sex‑Trafficking Claims.
- Amanda Ghost Filed A New Defamation Cross‑Complaint In Sept. 2025 (21 pages).
- Complaint Cites UNIGRAM Loss Of £4.7M And Mentions A $25M financier claim.
Why Sept. 2025 Discovery Suddenly Makes This A Broader Hollywood Problem
This discovery matters because the evidence ties anonymous online smears to paid PR tactics — not just an internet rumor. If the complaint’s newly produced text messages are accurate, they show a crisis‑management playbook that can weaponize race‑charged, defamatory narratives to derail a producer’s career and a film’s release. For readers: that means celebrity disputes are no longer private fights — they can reshape careers, investors’ decisions, and distribution deals. Should studios demand clearer anti‑smear clauses in contracts now?
Why Lawyers, Publicists, And Fans Are Already Reacting With Shock This Week
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Journalists and lawyers called the newly revealed text messages “shocking” and “evidence of coordinated PR tactics,” while some industry figures warn this could trigger more suits and tighter studio vetting. Amanda Ghost’s attorney framed the filing as a pattern of racially charged, destructive conduct; the complaint even cites examples comparing Ghost to a notorious criminal figure. The filing also references the parallel Blake Lively–Justin Baldoni litigation, widening the scandal beyond a single dispute.
I mentioned last year that this likely happened before &if #justinbaldoni won may be the end of this behavior&backroom deals. I also said I didn’t like #BrianFreeman: SHOCKING New Headlines in the It Ends With Us Lawsuit I Rebel Wilson Con… https://t.co/atYdMTWfVU via @YouTube
— Lily Marin (@LilyMarin8) September 5, 2025
What The Documents Reveal About An Emerging Pattern Of Anonymous Smear Sites
The filings and discovery records connect at least two anonymous websites (named by plaintiffs) that surfaced in Aug. 2024 and spread similar defamatory narratives against different industry figures. Lawyers say the same TAG PR‑adjacent actors and social‑media operators appear across dockets, suggesting repeatable tactics: create anonymous domains, seed targeted accusations, then amplify via influencers. For you: that means anonymous online attacks can now be traced into civil litigation, and discovery could unmask repeat offenders — or at least create accountability.
Key Numbers That Shift This Case: Losses, Sites And Complaint Pages
| Metric | Value | Change/Impact |
|---|---|---|
| Reported Company Loss | £4.7M | Cited In Complaint Against Ghost |
| Alleged Financier Loss | $25M | Referenced In Defamatory Website Claims |
| Named Anonymous Sites | 2 Sites | Appeared Aug 2024 Targeting Ghost |
| Cross‑Complaint Length | 21 Pages | New Filing Filed Sept. 2025 |
This shows financial and evidentiary stakes that escalate the dispute beyond a social spat.
How The Discovery Links To The Larger Lively–Baldoni Litigation And Why That Matters
Variety and The Hollywood Reporter both flag a shared thread: a TAG PR‑adjacent publicist’s text (dated Aug. 2024) described a plan for “one of those sites,” and similar anonymous domains appeared around the same time in multiple disputes. That overlap is the novel fact here — it suggests a networked PR tactic, not isolated bad actors. If courts find coordination, the legal fallout could extend to PR firms, consultants, and the influencers who amplify anonymous content. What protections should creators demand before production funds are spent?
What These Filings Mean For Wilson, The Deb’s Release, And Hollywood Reputation In 2025
If the filings hold up, the case could push studios and investors to demand stronger anti‑smear warranties and PR disclosures before greenlighting films. For Amanda Ghost and her producers, the immediate impact is reputational repair and potential damages; for Rebel Wilson, it’s an exposure of the tactics alleged in prior filings. Expect counterclaims, depositions, and more document drops — and ask yourself: should Hollywood finally regulate how crisis PR is hired and disclosed?
Sources
- https://www.hollywoodreporter.com/business/business-news/it-ends-with-us-discovery-sparks-lawsuit-against-rebel-wilson-1236362604/
- https://variety.com/2025/film/news/blake-lively-justin-baldoni-rebel-wilson-lawsuit-1236506019/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.