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Relief follows 37% discount offers Oct 20 as Apple and NBCUniversal unveil a new bundle that cuts subscription costs. The deal lets new U.S. customers get Apple TV plus Peacock Premium for $14.99 or Premium Plus for $19.99, and Apple One members receive an extra perk. Companies also allow sampling of up to three episodes from select shows across both services, a novel cross-sampling move. The pricing and sampling could redraw how you choose streaming subscriptions this season – will you switch for the savings?
What the Apple TV and Peacock bundle means for subscribers in 2025
• Apple and Peacock will launch the bundle on Oct 20, 2025; price: $14.99 monthly.
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• New U.S. customers save up to 37% versus separate subscriptions.
• Apple One Family and Premier plans get 35% off Peacock Premium Plus.
Why this 37% bundle launch could reshape streaming choices today
Apple and NBCUniversal timed the bundle for the NBA season start and a seasonal push to win churn-prone subscribers. The combination pairs Apple TV originals with Peacock live sports and NBC/Bravo programming, creating a hybrid that targets both prestige-TV and live-event viewers. For consumers paying for multiple services, the immediate effect is clear: cheaper access to both libraries and the chance to sample partner shows without full commitment. Could this nudge more households toward curated bundles rather than single-service loyalty?
Which executives and fans are reacting to the Oct 20 bundle?
Matt Strauss called the pairing “no more perfect combination of entertainment,” pitching sampling as a growth lever. Apple’s Oliver Schusser touted broader reach for Apple TV originals and live sports access. Fans on social platforms flagged the price cut and sampling feature as decisive. How will long-term subscribers weigh catalog access against network exclusives?
Starting on Oct. 20, subscribers to Apple TV and Peacock will be able to bundle their services together with a pretty hefty discount, with options available for both Peacock Premium and Peacock Premium Plus.
Link:https://t.co/xsRshpUCeH pic.twitter.com/pCjcAarNf3— Lifehacker (@lifehacker) October 17, 2025
Data points that show why bundling is a fast-growing tactic in 2025
Subscription pricing and cross-promotion are the clear signals here: many streamers now use discounts and sampling to win incremental subs. The bundle’s advertised savings – 37% versus standalone costs – mirrors a trend of aggressive discounting to offset subscriber fatigue. Early promotions like this aim to lock users into ecosystems rather than one-off sign-ups.
The key figures that change what you pay and what you watch
| Metric | Value | Impact |
|---|---|---|
| Bundle price | $14.99 / mo | Saves up to 37% vs separate subs |
| Premium Plus option | $19.99 / mo | 33% discount vs separate pricing |
| Sampling limit | 3 episodes per title | Low-friction discovery for subscribers |
These figures show cheaper access and easier discovery across both services.
What this Apple TV and Peacock deal means for your streaming bills in 2025
Expect immediate savings if you subscribe at launch, and easier discovery could shorten trial windows for shows you’d otherwise skip. For creators, cross-sampling may widen audiences; for consumers, the key question is whether curated bundles beat standalone libraries over time. Will this push you to consolidate subscriptions this fall?
Sources
- https://www.hollywoodreporter.com/business/digital/peacock-apple-tv-bundle-launches-discount-shared-shows-1236402928/
- https://variety.com/2025/tv/news/apple-tv-peacock-bundle-pricing-discounts-1236554494/
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.