Made in America celebrates Oprah’s Favorite Things 2025 with David Muir spotlighting small businesses across the nation. The annual holiday tradition entered its fifth consecutive year this December. From hot sauce made in New York to gourmet potato chips in North Carolina, the partnership showcases American entrepreneurship and craftsmanship.
🔥 Quick Facts
- This marks the fifth year running of the Made in America and Oprah collaboration on World News Tonight
- 112 items appear on this year’s Oprah’s Favorite Things list, including many from small and women-owned businesses
- David Muir visited small businesses across America, including Italian-American restaurant Rubirosa in New York
- Featured items range from Stingray Spot Remover made in Las Vegas to gourmet potato chips from Asheville, North Carolina
The Partnership’s Growing Impact
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Oprah Winfrey and ABC News have built this annual tradition into one of the most anticipated holiday shopping guides. The Made in America series focuses on families and businesses creating jobs across the country. Each product on the list tells a story of American entrepreneurship and dedication to quality.
The collaboration showcases items that reflect Oprah’s values and her commitment to supporting domestic commerce. By featuring these products on World News Tonight, the network reaches millions of viewers who are looking for thoughtful, authentic gift ideas.
Small Businesses Taking Center Stage
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This year’s selection heavily emphasizes small and family-owned businesses over large corporations. According to Oprah Daily, many of the 112 items come from emerging brands and entrepreneurs building their empires from the ground up. The focus shifts attention to companies that often don’t have massive marketing budgets but create exceptional products.
One standout beneficiary has been Stingray Spot Remover, produced in Las Vegas. After being featured on the favorite things list, orders surged significantly. The founder worked to rally his team to handle the unprecedented demand surge. This demonstrates how a spot on Oprah’s list can transform a small business overnight.
| Featured Business | Location | Product Category |
| Rubirosa | New York | Italian-American Cuisine (Pasta & Sauce Sampler) |
| Stingray Spot Remover | Las Vegas, Nevada | Household Cleaning |
| Gourmet Potato Chips | Asheville, North Carolina | Specialty Food |
| Van Leeuwen Ice Cream | Multiple U.S. Locations | Premium Ice Cream |
David Muir’s Behind-the-Scenes Exploration
David Muir spent considerable time visiting these businesses to showcase their operations. At Rubirosa in New York, Muir sampled the restaurant’s famous pasta sauces featured in the gift set. He tried the products firsthand, providing authentic on-camera moments that resonate with viewers.
The World News Tonight anchor has become the face of this charitable initiative. His genuine curiosity about these entrepreneurs and their craft brings authenticity to the segment. Muir’s presence elevates these small businesses from relative obscurity to national prominence.
The Gift Guide’s Evolution This Year
This year’s favorite things list reflects changing consumer preferences toward sustainability and supporting local economies. Many items emphasize environmental responsibility and ethical production practices. The collection ranges from affordable picks under $50 to luxury items for serious gift-givers.
The announcement earlier in December generated immediate interest across retail channels. Major retailers and online platforms quickly featured these products. The visibility boost transforms sales trajectories for participating small businesses throughout the holiday season and beyond.
Why This Partnership Matters for American Entrepreneurs?
The Made in America campaign serves as a powerful platform for domestic producers who compete against global supply chains. For many small business owners, being featured on Oprah’s Favorite Things represents validation and opportunity. The exposure leads to expanded distribution, customer loyalty, and sustainable growth.
The partnership reinforces American craftsmanship values during the holiday season. Consumers increasingly seek meaningful purchases that support local communities and small entrepreneurs. By combining entertainment with intentional shopping, the collaboration creates a movement toward conscious consumerism that honors American ingenuity and hard work.
Sources
- ABC News – Made in America reporting on World News Tonight with David Muir
- Oprah Daily – Official Oprah’s Favorite Things 2025 list and coverage
- CNN – Oprah’s Favorite Things 2025 gift guide coverage
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.