Super Bowl LX just delivered the biggest commercial moments of the year. The Seattle Seahawks defeated the New England Patriots 29-13 in February 2026, but the real winners were the brands that stunned millions with unforgettable ads. From Ben Affleck‘s sitcom nostalgia to Charli XCX‘s soda vibes, here are the ads everyone will remember.
🔥 Quick Facts
- Game Result: Seahawks crushed the Patriots on Super Bowl Sunday at Levi’s Stadium.
- Ad Cost: A 30-second spot ran $8 to $10 million, the highest on record.
- Top Brands: Pringles, Dunkin’, and Rocket/Redfin dominated rankings.
- Star Power: Sabrina Carpenter, Emma Stone, and Bad Bunny made major appearances.
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Nothing beats a cheeky love story between a pop star and a crispy snack. Sabrina Carpenter‘s Pringles commercial ranked #1 this year. The talented artist plays a woman tired of traditional romance, so she builds the perfect man from literal Pringles chips. He’s witty, he’s charming, he’s 100% edible. When diehard Pringles fans come along and tackle her creation for the beloved snack, Carpenter doesn’t lose her cool, she just crunches along. The spot balances humor, self-aware charm, and genuine entertainment in ways that feel fresh despite the absurdity.
The ad signals Mars‘ new ownership of Pringles and proves the brand still knows how to capture younger audiences. Carpenter‘s natural comedic timing elevates what could have been a gimmick into a genuine cultural moment.
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Ben Affleck returned to his Good Will Hunting roots, but this time he’s dunking donuts instead of solving equations. The Dunkin’ commercial reimagined the 1997 Oscar-winning film as a campy 1990s sitcom complete with terrible puns and beloved TV icons. Jason Alexander, Jennifer Aniston, and Matt LeBlanc from Friends joined forces with Jaleel White, Alfonso Ribeiro, Ted Danson, and even Tom Brady. Every joke landed like a perfectly glazed pastry, layering nostalgia upon nostalgia for anyone who grew up in the ’80s and ’90s.
What made this brilliant was its specificity. The ad didn’t just reference pop culture, it celebrated it with genuine affection while delivering relatable humor that older audiences craved. This commercial ranked #2 and proved sometimes the oldest trick (nostalgia) still works best.
Most Memorable Super Bowl 2026 Commercials Ranked
| Rank | Brand | Star/Concept |
| 1 | Pringles | Sabrina Carpenter builds a man from chips |
| 2 | Dunkin’ | Ben Affleck revisits “Good Will Hunting” sitcom |
| 3 | Rocket/Redfin | Lady Gaga sings “Won’t You Be My Neighbor?” |
| 4 | Xfinity | “Jurassic Park” gets an internet upgrade |
| 5 | State Farm | Hailee Steinfeld, Bon Jovi channel “Livin’ on a Prayer” |
The rankings reveal a clear winner: authentic entertainment beats forced advertising every time. Xfinity‘s Jurassic Park mashup featured Jeff Goldblum, Laura Dern, and Samuel L. Jackson reuniting onscreen. The clever premise imagined a world where high-speed internet saved the dinosaur park. It worked because the concept was simultaneously ridiculous and irresistible, mixing nostalgia with modern relevance.
“When brands manage to score a viral moment during the Big Game, it can pay off in a big way. Some Super Bowl ads even become a part of the pop culture lexicon.”
— Billboard, Super Bowl 2026 Coverage
Charli XCX and Poppi: The Gen Z Moment
Charli XCX and Rachel Sennott brought pure vibes to Poppi’s prebiotic soda ad. The commercial captured the essence of a viral social media moment without trying too hard. Charli was exactly where she belongs during this era: in a trendy, quirky space with infectious energy. The spot ran before the game officially aired, building buzz among younger viewers on social platforms. Poppi understood its audience wasn’t interested in traditional benefits, they wanted personality and cultural relevance. Mission accomplished.
What separated this from other celebrity ads was authenticity. The brand didn’t ask Charli to pretend something, it gave her creative space to be herself. That approach resonated with viewers tired of corporate speak masked as entertainment.
Will More 2026 Super Bowl Commercials Dominate Social Media?
The beauty of modern Super Bowl advertising is the second life these spots enjoy online. Every ranking, every clip, every reaction generates millions more impressions beyond the 115+ million viewers who watched live. Pringles spent $10 million on a 30-second slot, but the true value came from platforms like YouTube, TikTok, and Twitter, where people endlessly shared, debated, and remixed these ads. The Emma Stone Squarespace ad, directed by Yorgos Lanthimos, became instantly quotable. Instacart’s partnership with Benson Boone and Ben Stiller proved slapstick humor still crushes when executed by seasoned professionals. Will brands keep investing this heavily? Almost certainly—because a Super Bowl moment can define a brand’s image for years.
Sources
- Billboard – 10 Best Super Bowl Commercials 2026 ranked breakdown
- Vogue – The 11 Best Commercials From the 2026 Super Bowl featuring celebrity insights
- CNBC – Super Bowl 60 comprehensive ad recap and analysis
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.