Shock: CBS is adding a brand‑new pricing game that can pay out up to $500,000 — and it launches Sept. 22, 2025. Deadline and Variety report the new round, called “The Lion’s Share,” arrives as The Price Is Right enters its 54th season, with contestants entering a staged “wind chamber” to win trips, cars and the cash jackpot. Why now — and why this big a prize? The short take: CBS is leaning into spectacle and sponsor tie‑ins (BetMGM) to compete for eyeballs and streaming attention. Would you press your luck for half a million?
What The New ‘Lion’s Share’ Game Means For Viewers On Sept 22
- CBS Adds New Pricing Game “The Lion’s Share,” Debuting Sept. 22, 2025.
- Contestants Enter A Wind Chamber To Win Trips, Cars, And Up To $500,000.
- The Price Is Right Begins Its 54th Season With The New Game.
- The Game Is A BetMGM Partnership — Sponsor Integration On Broadcast TV.
- Deadline And Variety Report The Announcement As Part Of CBS Daytime Dates.
Why This New $500K Game Is A Big Deal For Daytime TV In 2025
CBS is turning a familiar daytime ritual into a spectacle: a $500,000 jackpot is not a tiny studio prop, it’s headline news. That matters because networks now chase both linear ratings and streaming subscribers; big, branded moments (and sponsor-funded jackpots) create shareable clips, live-tweet storms, and Paramount+ tune‑ins. For you the viewer, that means bigger prizes, more sponsor callbacks, and episodes that are engineered to trend. What changes now: pricing‑game design will likely prioritize viral moments and commercial partnerships over small, steady gameplay.
Which Numbers Show Daytime Game Shows Still Pack Big Prizes In 2025?
Three facts make the strategy obvious: a half‑million headline prize, a high‑profile betting partner, and the show’s longevity. The Price Is Right’s move — the first new game added since 2021 — signals networks want occasional, attention‑grabbing upgrades to keep aging franchises culturally relevant. Expect more contest mechanics built around brand activations and streaming promos, not just incremental rule tweaks. If you watch daytime TV, you’ll likely see more sponsored set pieces and larger one‑off prizes this season.
3 KPIs That Explain The ‘Lion’s Share’ Gamble For CBS
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Premiere Date | Sept 22, 2025 | Season 54 Launch |
| Top Prize | $500,000 | New High Prize For A Pricing Game |
| New Game Since | 2021 | First Addition In Four Years |
How ‘The Lion’s Share’ Could Rewire Sponsor Deals And Daytime Stunts By 2026
This isn’t just a new game — it’s a blueprint. With BetMGM attached and a clickable jackpot, CBS is testing whether live daytime moments can drive short‑term buzz and long‑term streaming lift. If viewers clip and share the wind‑chamber wins, advertisers get measurably bigger social reach; if not, expect fewer megaprizes and more subtle sponsor placements. Will this push other legacy shows to chase viral stunts, or will viewers tire of branded spectacle? Watch the first episodes on Sept. 22 and decide: would you risk it for the half‑million?
Sources
- https://deadline.com/2025/09/cbs-daytime-fall-premiere-dates-bold-and-the-beautful-1236512049/
- https://variety.com/2025/tv/news/tv-news-roundup-sept-8-2025-1236511841/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.
It seems Price Is Right may consider retiring their other big ticket games like Pay The Rent & Triple Play for this new live spectacle. Of course, they’re the only daytime TV game show that deserves it. I just hope it doesn’t override the fun the long running show has already built up.