Madison Chock designs costumes for fellow Olympic skaters, including competitors

Madison Chock designs costumes for fellow Olympic skaters, including her competitors. The 33-year-old ice dancer founded her own design company in 2023, dressing elite figure skaters across three countries at the 2026 Milan Cortina Games. Tomorrow, she competes for gold while wearing her own creation.

From Passion to Business: A Designer Takes Flight

Madison Chock has designed most of her costumes for the past two decades of her athletic career. Her passion for fashion and art evolved into a full-fledged business when she launched Madison Chock Design three years ago. The four-time Olympian, who won team gold at the Beijing Games, combined her athletic expertise with creative vision.

Her designs feature intricate details like hand-applied stones and creative influences from streetwear, rock music, contemporary ballet, and science fiction. Mathieu Caron, a Montreal-based costume designer, collaborates with Chock to bring her sketches to life. The partnership creates engineering marvels that must withstand gravity-defying jumps and partner lifts.

Designing for Champions and Rivals

At the 2026 Milan Cortina Olympics, Chock’s costumes represent skaters across three nations. Her spouse and skating partner, Evan Bates, competes in her designs. But Chock also dresses her competitors, creating a unique dynamic at the Games. When asked about designing for rival skaters, Chock expressed genuine enthusiasm during a Today Show interview.

Chock stated, “It’s honestly an honor to be asked to help with something like that, especially for an Olympic season.” This generous approach reflects her artistic philosophy. She separates costume admiration from competitive outcomes, celebrating the visual artistry while respecting athletic rivalry on ice.

Costume Evolution and Design Innovation

Chock’s flamenco-inspired matador costume for Milan Cortina exemplifies her design philosophy. The costume underwent multiple iterations throughout the season. Initially, her flowing ankle-length skirt proved too lengthy for complex lifts with Bates. Caron hemmed the skirt and selected lighter fabrics to optimize athletic performance.

The dress now features burgundy tones with red linings that create a visual cape effect. Chock appears as the matador, while Evan Bates becomes the bull in their choreographed narrative. This theatrical storytelling defines their partnership and sets them apart in ice dancing.

A Founder With 240,000 Followers and Rising Impact

Chock embraces building in public, engaging her 240,000 Instagram followers with behind-the-scenes design processes. She’s become a Gen Z and millennial founder icon, mixing elite athletics with entrepreneurship. Her visibility caught the attention of Kim Kardashian, who selected Chock as one of three Team USA athletes for a Skims collaboration inspired by the Milano Cortina Games.

Chock also stars in the Netflix documentary series “Glitter & Gold: Ice Dancing,” showcasing her dual expertise as athlete and designer. Her art training and fashion passion create authentic storytelling through costume. Each creation represents months of collaboration, technical refinement, and artistic expression on the Olympic stage.

What Does the Future Hold for Madison Chock’s Design Empire?

Chock’s trajectory suggests a post-skating career in high fashion and costume design. Her company’s awards and global clientele demonstrate market viability beyond the ice skating world. Industry observers predict she could transition seamlessly into theatrical costume design, haute couture, or performance art.

Tomorrow, when Chock takes the ice in Milan wearing her own matador masterpiece, she competes not just for gold but for validation of her dual creative vision. Whether her competitors in Chock-designed costumes medal or not, her influence on Olympic fashion is undeniable. She’s proven that elite athletes can become visionary designers, inspiring an entire generation of skaters to see costume design as artistic partnership.

Sources

• Inc.com – Feature on Madison Chock as Olympic designer and founder (Feb 10, 2026)
• ESPN – Behind-the-scenes costume design story at 2026 Winter Olympics (Feb 11, 2026)
• U.S. Figure Skating – Official profile and costume design history (Feb 9, 2026)

Jessica Morrison

Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.