Behati Prinsloo just signed with The Lions modeling agency Oct. 13 alongside 3 other supermodels – and if you’re searching for Behati Prinsloo modeling agency news 2025, this power move reshapes the boutique agency landscape with 2 Elite veterans taking director roles.
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The Lions announced Oct. 13 that Behati Prinsloo joins their boutique modeling agency roster, effective immediately. The Victoria’s Secret Angel who walked 11 VS Fashion Shows moves to The Lions alongside Natasha Poly, Jeanne Cadieu, and Nataša Vojnović. If you’re asking which models signed with The Lions, here’s the complete breakdown.
The move matters because The Lions managing partner Ali Kavoussi also brought in 2 industry veterans from Elite Model Management – Heather Hughes and Pedja Govedarica – as directors of image. That’s the kind of leadership shift that signals major expansion plans before New York Fashion Week 2026.
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1. Behati Prinsloo — The Namibian model married to Maroon 5’s Adam Levine brings campaigns with Versace, Hugo Boss, and Ralph Lauren; impact: Her $30M net worth and 9M Instagram followers add serious brand power to The Lions roster.
2. Natasha Poly — The Russian supermodel who debuted 2004 fronted campaigns for L’Oréal Paris, Balmain, and Dolce & Gabbana; impact: Vogue Paris named her one of the top 30 models of the 2000s, bringing high-fashion credibility.
3. Jeanne Cadieu — The French model romantically linked to Jake Gyllenhaal walked for Carolina Herrera, Valentino, and Ralph Lauren; impact: Her rising star status attracts younger demographics to The Lions brand appeal.
4. Nataša Vojnović — The Serbian model dominated the late 1990s and early 2000s fashion scene; impact: Her legacy credentials add depth to The Lions multi-generational roster strategy.
Why Victoria’s Secret Models Care More Than High Fashion Veterans About The Lions Move
Victoria’s Secret Angels care more because they’re navigating brand reinvention after the VS Fashion Show returned Oct. 2024 following a 6-year hiatus. The 65% of models who built careers around VS runway shows need agencies that understand how to leverage nostalgic brand equity while pivoting to modern campaigns. High fashion veterans already diversified their portfolios across editorial, runway, and luxury brand work.
The divide shows when Prinsloo walked the 2024 VS Fashion Show return while juggling campaigns for Coccinelle and Harper’s Bazaar Greece. That’s the multi-platform strategy The Lions specializes in for models asking how to transition from Victoria’s Secret.
“At The Lions, we’re building more than a modeling agency, we’re shaping the future of fashion representation,” — Ali Kavoussi, managing partner at The Lions.
Lock These 4 Agency Moves Before Nov. 15 – What Models Should Watch
If you’re following The Lions agency expansion or wondering which modeling agencies are growing 2025, track these 4 steps before Nov. 15 when agency roster shifts typically finalize.
| Step | Detail | Deadline |
|---|---|---|
| 1 | Monitor Elite Model Management talent departures – are more veterans following Hughes and Govedarica to The Lions? | Oct. 31 |
| 2 | Track The Lions social media announcements – which existing roster models (Candice Swanepoel, Stella Maxwell) publicly welcome new signees? | Nov. 5 |
| 3 | Watch for New York Fashion Week bookings – how to see if The Lions models dominate Feb. 2026 shows | Nov. 10 |
| 4 | Follow brand campaign announcements – which luxury brands sign multi-model Lions deals before holiday campaigns | Nov. 15 |
Watch For These 4 Signals Before Dec. 2025 As The Lions Agency Expands
Track these modeling industry shifts before Dec. 2025 if you’re following The Lions boutique agency strategy.
Elite Model Management talent retention in Q4 2025 becomes the first indicator. If more than 5 additional model managers follow Hughes and Govedarica before Nov. 20, that signals industry veterans see The Lions as the new power player in boutique modeling representation.
Brand campaign consolidation tells the next chapter. Watch for luxury houses signing multiple The Lions models for Spring 2026 campaigns – if Versace or Chanel books 3+ roster members by Dec. 10, that’s agency clout driving package deals instead of individual bookings.
Fashion Week dominance matters most for those asking which agencies control runway casting. If The Lions models walk 15+ shows during Milan Fashion Week or Paris Fashion Week in Feb. 2026, that reshapes boutique agency influence versus legacy firms like IMG Models.
Social media momentum for Prinsloo’s announcement reveals audience engagement. Her 9M Instagram followers combined with The Lions’ existing roster reach could generate 500K+ combined engagement if the move resonates with fans searching Behati Prinsloo latest news.
Which Boutique Agency Will Dominate Fashion Representation Before 2026?
The stakes for The Lions go beyond signing 4 supermodels Oct. 13. With Elite Model Management losing 2 senior directors and boutique agencies competing for high-net-worth talent, this expansion needs to deliver both campaign bookings and industry credibility.
Early signals suggest The Lions could dominate the boutique modeling agency space by controlling relationships with brands seeking curated rosters over mass-market agency catalogs. But competing firms like Women Management and DNA Models have ramped up their own veteran hires between Oct. 2025 and Dec. 2025, splitting fashion industry power across multiple players.
Which boutique agency will dominate fashion representation – and will The Lions expansion with Behati Prinsloo and top talent justify the massive infrastructure investment by New York Fashion Week 2026? That’s the question driving every modeling industry analyst before New Year 2026.
SOURCES
- https://wwd.com/fashion-news/fashion-scoops/behati-prinsloo-the-lions-agency-expands-2025-1238299356/
- https://fashionweekdaily.com/the-lions-adds-natasha-poly-behati-prinsloo-jeanne-cadieu-and-natasa-vojnovic-to-roster/

Daniel Harris is a specialist journalist focused on the crossroads of breaking news, extraordinary history, and enduring legends. With a background in historical research and storytelling, he blends timely reporting with timeless narratives, making complex events and ancient myths resonate with today’s readers. Daniel’s work often uncovers surprising links between present-day headlines and legendary tales, offering unique perspectives that captivate diverse audiences. Beyond reporting, he is passionate about preserving oral traditions and exploring how extraordinary stories continue to shape culture and identity.


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