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Shock rippled through buyers as 2025 deals landed this week at Mipcom, and the entertainment map tilted. The announcement that Globo has closed a U.S. format pact with Anonymous Content matters now because it marks a major studio-to-producer bridge for exporting Brazilian drama. Variety reported the deal and showed Globo leaning into formats, co-productions and English-language projects alongside BBC and Fox. This is more than one sale – it signals a sales-first playbook that could remake which shows cross borders. Which shows will reach your streaming queue next year?
What this new 2025 Globo deal means for U.S. viewers and buyers
- Globo agreed a U.S. format pact with Anonymous Content this week; impact: wider U.S. remakes.
- “Perfect Days” became Globoplay’s most-watched original since its premiere; impact: bigger export appeal.
- “Leyla” sold to 20+ countries; impact: Globo formats are scaling internationally fast.
Why Globo’s format sale shakes global streaming in 2025
Globo chose Mipcom to announce a concrete step: selling a Brazilian-format template to a major U.S. outfit. That timing matters because streamers and studios are hunting proven formats to cut development risk. Bold bets on formats can speed up U.S. commissioning cycles and push remake-friendly IP to the top of pitch slates. Watch buyers reweight budgets toward international format acquisitions this quarter. This could change what you see on U.S. platforms next year.
Which industry voices are already reacting to the 2025 sale?
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Industry executives sounded both surprise and approval at Globo’s strategy. Globo executives framed the move as a centennial push into partnerships; one executive told Variety the showcase “marked our consolidation in the format sales business.” If you’re a buyer, this looks like a green light to court Brazilian IP aggressively.
Data points that show why Globo’s formats are suddenly hotter globally
Globo didn’t just announce sales; it backed them with performance and revenue figures that matter to buyers. “Perfect Days” topping Globoplay signals demand for Brazilian drama beyond local markets. The company also highlighted tied deals with BBC Studios and Fox to co-produce English-language and high-profile factual projects. Short sentence for scanning.
The numbers that change global format economics in 2025
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Formats Sold | 20+ territories | Rapid international footprint expansion |
| Audience Peak | 56% share | Huge national engagement during key episode |
| Live Experiences Revenue | €173M | 15.4% year-on-year growth for live events |
What this Globo move means for your streaming picks in 2025?
Expect more Brazilian-origin shows to be adapted and to appear on U.S. platforms next year. If you liked tense character dramas, you’ll see more localized remakes aimed at U.S. viewers. Will this remake wave improve story quality or dilute regional specificity – and which titles will actually land on your favorite service?
Sources
- https://variety.com/2025/tv/global/globo-anonymous-content-ron-leshem-bbc-fox-fremantle-1236547445/
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.