DJ Moore’s game-winning celebration sparked an unstoppable cheese grater hat craze. Over 4,500 foam hats sold in just days after the Bears defeated the Packers in overtime on December 20. A Houston company created pure pandemonium in the Packers-Bears rivalry.
🔥 Quick Facts
- Hats Sold: Over 4,500 graterhead hats sold since the viral moment
- Price: The foam hats retail for $39.99 each on official website
- Stock Status: Completely sold out, back orders extend to March 2026
- Company: Foam Party Hats, founded by Manuel Rojas in Houston, Texas
DJ Moore’s Spectacular Overtime Touchdown Moment
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DJ Moore became an instant legend when he caught the 46-yard game-winning touchdown in overtime against the Green Bay Packers on December 20. The Chicago Bears wide receiver shredded cornerback Keisean Nixon at Soldier Field to seal the 31-27 victory. After receiving the game ball from coach Ben Johnson, Moore danced in the locker room wearing an outrageous foam cheese grater hat to mock Green Bay’s iconic cheeseheads.
Cole Kmet, the Bears tight end, admitted he had no clue what Moore was wearing at first. But the moment sparked something extraordinary. Within hours, millions viewed the celebration video online, and the unknown graterhead hat became the hottest sports merchandise trending nationwide.
The Houston Company Behind the Viral Sensation
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Manuel Rojas, CEO of Foam Party Hats, woke up Sunday morning to something he never expected. The Houston company received 500 orders before breakfast, followed by thousands more throughout the week. According to Rojas, sales exploded so rapidly that the company went from standard operating capacity to complete pandemonium.
Foam Party Hats was founded in 2017 by Rojas and his mother Grace Rojas, a Venezuelan immigrant who crafted custom foam hats by hand. The company appeared on Shark Tank and secured investment. What started as a family craft business became an overnight phenomenon thanks to Moore’s celebration.
From Packers Cease-and-Desist to Best Revenge
Foam Party Hats initially sold cheesehead hats similar to those worn by Green Bay Packers fans for decades. That plan ended abruptly when the Packers organization sent a cease-and-desist letter citing trademark infringement. Rather than fight the legal battle, Rojas pivoted to create something bolder.
The graterhead hat became the ultimate comeback strategy. By shaping the foam into a cheese grater instead of a head of cheese, Foam Party Hats found perfect legal cover while delivering maximum trash talk. As Rojas stated, this ranks as “the best revenge we could ever have.” When Moore wore it on national television, it became legendary.
“I’m humbled. I’m proud. I’m really happy. We have been selling these like hotcakes for the past couple of days. This is the best Christmas miracle we could ask for.”
— Manuel Rojas, CEO of Foam Party Hats
Inventory Crisis and Retail Expansion
The graterhead hat is now officially out of stock. Foam Party Hats went from standard holiday orders to backlog extending into March. Major retailers including Clark Street Sports in Chicago are requesting shipments. Caleb Williams, the Bears quarterback, also wore one the day after Moore’s celebration, amplifying demand.
What makes this shortage remarkable is the timing. Rojas explained that January is typically the slowest month for his business. Instead, the company is manufacturing as fast as possible to handle orders. The product costs $39.99 at retail, yet demand vastly outpaces supply.
Will This Viral Craze Last Through Playoff Season?
The Chicago Bears face the Green Bay Packers again in the playoff wild card round, creating perfect conditions for continued hype. Experts predict graterhead hats will dominate Soldier Field attendance. The question now becomes whether Foam Party Hats can manufacture enough inventory before playoff kickoff.
Rojas has already become a Bears fan, noting he owns a DJ Moore shirt now. He never grew up watching football in Venezuela, but Moore’s moment changed everything. What started as clever merchandise design became the year’s most unexpected viral sensation.
Sources
- ESPN – Original reporting on DJ Moore’s celebration and Foam Party Hats company expansion
- Fox 32 Chicago – Interview with Manuel Rojas discussing 4,500+ cheese grater hat sales
- The New York Times Athletic – Origins of viral cheese grater hats in Bears-Packers rivalry
Michael Brown is a seasoned sports journalist bringing years of experience covering professional athletics and sporting culture. With a keen eye for breaking stories and player dynamics, this veteran journalist delivers in-depth analysis and exclusive insights from the world’s biggest sporting events. His passion for the game shines through in every story, keeping fans connected to the action both on and off the field.