KPop Demon Hunters dolls just launched pre-sale today with Rumi, Mira, and Zoey leading the charge. Mattel revealed the massive merchandise expansion following the Netflix film’s blockbuster success. Collectors can now secure these exclusive figures before they sell out.
🔥 Quick Facts
- Launch Date: Pre-sale opened January 27, 2026, across multiple retailers today
- Price Range: American Girl dolls at $165, Core Fashion dolls at $26.99, Singing dolls at $32.39
- Main Characters: Huntrix trio (Rumi, Mira, Zoey) from Netflix’s hit film debut as collectible dolls
- Retailers: Available through AmericanGirl.com, Mattel Creations, Netflix Shop, and major toy stores
The Huntrix Trio Comes to Life as Premium Collectibles
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Mattel’s collaboration with Netflix transforms the beloved KPop Demon Hunters characters into highly detailed dolls. Rumi, Mira, and Zoey are now available in multiple lines to reach every collector. The American Girl collection features 18-inch premium dolls with signature outfits and weapons. Core Fashion dolls offer a more accessible entry point for fans. Each figure captures the distinct personality and style of the Huntrix performers.
The deluxe fashion dolls come with detailed accents directly inspired by the film’s iconic looks. Singing Fashion dolls add interactive features that engage collectors. Mattel revealed the line includes battle-ready Rumi dolls priced at $53.99. This comprehensive merchandise strategy ensures fans at every budget level can join the hunt.
Why Netflix’s KPop Demon Hunters Became a Global Phenomenon
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The animated film exploded onto Netflix with unprecedented cultural impact. Demon-hunting K-pop stars proved to be an irresistible concept for global audiences. The soundtrack became one of 2025’s biggest hits. Streaming records were shattered as the film became Netflix’s most-watched release in multiple regions. Now the toy line capitalizes on this momentum with exclusive collectibles.
Fans worldwide have been requesting merchandise since the film’s release. Mattel’s announcement at the Nuremberg Toy Fair signaled the scale of this investment. The Huntrix brand is expanding beyond dolls into games, action figures, and collectible card games. This multi-category approach positions KPop Demon Hunters as a franchise powerhouse for years to come.
Complete Pricing and Product Lineup for Today’s Launch
| Product Line | Characters | Price |
| American Girl Premium | Rumi, Mira, Zoey (18-inch) | $165 each |
| Core Fashion Dolls | Rumi, Mira, Zoey, Jinu | $26.99 each |
| Singing Fashion Dolls | Golden Rumi, Mira, Zoey | $32.39 each |
| Battle Fashion Doll | Battle Rumi | $53.99 |
“Mattel is unveiling the first look at their Golden Line of KPop Demon Hunters dolls, action figures, games and collectibles as Netflix’s most popular film continues to dominate global culture.”
— Mattel Corporate, Official press release
Where to Pre-Order These Exclusive Huntrix Dolls Right Now
AmericanGirl.com launched exclusive early access for premium collectors. Mattel Creations offers the complete HUNTR/X collection with detailed product pages. Netflix Shop features unique merchandise bundles unavailable elsewhere. Major retailers including Target, Walmart, and specialty toy stores confirmed pre-orders. Fast shipping is available for orders placed in the next 48 hours. According to multiple sources, limited quantities are expected given the film’s massive fanbase. Pre-order guarantees your allocation before potential sell-outs occur.
International fans can also access Amazon, HMV, and regional retailers depending on location. Mattel confirmed staggered release dates throughout early 2026. The Golden Line variants are expected to drop first, followed by standard Core Fashion dolls. Bundle deals combining all three main characters are available for committed collectors.
What Makes These KPop Demon Hunters Dolls a Must-Have Collector’s Item?
Authenticity separates these dolls from generic K-pop merchandise. Mattel’s design team worked directly with Netflix creators to capture every detail. Signature outfits match the film’s iconic looks seen by millions. Weapon accessories include Rumi’s legendary sword and Zoey’s signature throwing knives. Premium construction ensures these dolls withstand serious collector-level handling. Limited production runs indicate early scarcity that typically drives value appreciation.
The Huntrix phenomenon isn’t slowing down anytime soon. Netflix confirms expanded universe content in development. Mattel’s roadmap includes board games, trading cards, and deluxe playsets later in 2026. Investment potential mirrors successful doll franchises where early releases command premium prices on secondary markets. Will you secure your Huntrix trio before pre-orders close?
Sources
- Mattel Corporate Press Release – Official announcement of KPop Demon Hunters Golden Line dolls and merchandise
- Reuters – Mattel taps into KPop Demon Hunters fan craze with comprehensive new doll line
- The Hollywood Reporter – First look at long-awaited KPop Demon Hunters toy lines from Mattel and Hasbro
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.