December 10 drops first music video with Bye Bye Bye cover, but Simon Cowell’s Netflix boy band sparks K-pop backlash nobody expected

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By: Jessica Morrison

December 10, Simon Cowell’s new Netflix boy band, just dropped their first music video yesterday, and the group is already sparking massive controversy. The seven-member band released a cover of NSYNC‘s iconic ‘Bye Bye Bye’ filmed at London‘s Metropolis Studios, but it’s their shocking comments about BTS that have fans absolutely furious online.

🔥 Quick Facts

  • December 10 consists of 7 members aged 16-19 formed through Netflix’s Simon Cowell: The Next Act
  • Member Cruz called BTS “terrible” on the show, sparking international backlash
  • The NSYNC cover music video released December 15, 2025 and gained millions of views within hours
  • Social media followers surged to 211k on TikTok and 77k on Instagram after Netflix debut

First Music Video Launches After Netflix Docuseries Debut

December 10 released their inaugural music video just five days after Netflix premiered Simon Cowell: The Next Act on December 10. The live acoustic performance features a fresh take on the 2000s classic ‘Bye Bye Bye’ by NSYNC. The production was filmed at London’s prestigious Metropolis Studios, showcasing the group’s vocals and stage presence. The video immediately attracted massive attention across social media platforms.

The seven-person band includes Cruz (19), Danny (17), Hendrick (19), John (17), Josh (17), Nicolas (16), and Sean (19). They were assembled through Cowell’s extensive audition process from thousands of hopefuls. The band members worked with elite producers including Rami Yacoub (who produced for One Direction) and Savan Kotecha (who worked with Ariana Grande).

Band Member Age Origin
Cruz 19 West London, England
Danny 17 England
Hendrick 19 England
John 17 England
Josh 17 England
Nicolas 16 Portugal
Sean 19 Ireland

Viral Controversy Over BTS Comments Creates Backlash

Within days of the band’s reveal, a viral clip from Netflix’s docuseries sparked outrage across social media. Member Cruz made provocative comments about BTS, claiming the group is “terrible.” He stated that if BTS could sell out Wembley Stadium in five minutes, December 10 could sell out an entire planet. The remarks immediately triggered fury from K-pop fans known as ARMYs.

“If BTS can sell out Wembley Stadium in flipping five minutes, we could sell out Pluto in five minutes. Another planet. Nah, I’m serious. They’re terrible.”

Cruz, December 10 band member

The backlash flooded Twitter/X with thousands of responses criticizing the unproven band for attacking one of music’s biggest global phenomena. Many observers suggested this was intentional controversy marketing designed to generate buzz before their official launch. K-pop communities labeled the strategy as ‘ragebait’ meant to gain attention through provocation rather than talent.

Social Media Explosion But Mixed Reception Continues

Despite the controversy, December 10’s online following skyrocketed dramatically. Their TikTok account quadrupled to 211,000 followers, while Instagram jumped to 77,000 followers following the Netflix premiere. However, this growth came alongside persistent criticism from viewers who questioned the band’s lack of original music and professional maturity. Fans expressed frustration that Cowell launched the band with only a cover song instead of original material.

Some critics argued that Simon Cowell: The Next Act itself received scathing reviews for its format and execution. The docuseries faced backlash for focusing on drama and controversy rather than genuine talent development and mentorship. Industry observers noted the timing of the BTS comments release suggested deliberate strategy to maximize media coverage at launch.

Album Launch Plans and Industry Support Structure Behind December 10

Despite early controversy, December 10 has serious industry backing behind them. The band signed with Island Records/EMI under Universal Music Group. Louis Bloom, president of Island EMI, expressed confidence in the group’s potential. Industry veterans including Cassandra Gracey manage the band, with Gracey & Co. providing professional representation. The production team includes songwriters who worked with global superstars, giving them resources most new groups never access.

According to the band’s statement, they aim to create “something for 2026 that’s bringing something a bit different.” They promise to prove that “the British boyband is back… with a bang!” Their debut NSYNC cover marks only the beginning of their planned releases. Plans for original music remain under wraps, though insiders suggest substantial investment means professional project rollout is forthcoming. The group claims their focus is creating “amazing music” that audiences have been waiting for.

What Does December 10’s Rocky Start Mean for Their Future Success?

December 10 enters a challenging market already dominated by established groups and K-pop phenomenons. While the NSYNC cover showcases decent vocal harmony, the BTS comments created negative first impressions that overshadow their actual talent. Success will depend on whether they can prove themselves through original music releases without relying on controversy for attention. The next few months will determine if December 10 becomes Cowell’s next major success story or fades as a manufactured controversy.


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