Bad Bunny will headline the Super Bowl LX halftime show. The NFL made the historic announcement on September 28, 2025. The performance takes place February 8, 2026 at Levi’s Stadium. This makes him the first male Latin American artist to lead the massive stage.
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Super bowl halftime show 2026 sparks outrage as NFL stands firm on Bad Bunny
🔥 Quick Facts:
- Bad Bunny becomes the first male Latin artist headlining Super Bowl halftime.
- The February 8, 2026 performance will air at Levi’s Stadium in the Bay Area.
- 133.5 million viewers watched Kendrick Lamar’s 2025 halftime show, the previous record.
- Backlash emerged over Bad Bunny’s Spanish-language music and cultural representation.
- NFL Commissioner Roger Goodell publicly defended the selection on October 22, 2025.
NFL Stands Firm Behind Bad Bunny’s Historic Selection
Roger Goodell appeared at a press conference to formally defend the decision.
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He explained that Bad Bunny is among the world’s most popular entertainers today.
“He’s one of the leading and most popular entertainers in the world,” Goodell said.
“That’s what we try to achieve. It’s an important stage.”
“It’s carefully thought through. I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism.”
The NFL selected Bad Bunny through a partnership with Roc Nation and Apple Music.
This marks the first time a purely Spanish-language artist headlines the show.
The decision reflects changing demographics and streaming dominance in music.
What’s Driving the Public Backlash?
Conservative critics voiced concerns immediately after the announcement.
Fox News host Tomi Lahren questioned the choice on her podcast.
“He’s not an American artist,” she claimed without acknowledging his massive US fanbase.
Some complained about Bad Bunny performing exclusively in Spanish.
“Much of the criticism surrounding Bad Bunny as the 2026 Super Bowl’s featured halftime show performer centers on the Puerto Rican artist’s decision to perform primarily in Spanish.”
The backlash also touched on cultural politics and national identity debates.
Critics framed the choice as divisive despite the artist’s proven track record.
Industry data shows Bad Bunny surpassed 6 billion Spotify streams in 2025 alone.
Bad Bunny’s Global Impact and Performance Details
The Puerto Rican superstar commands massive influence in pop culture today. Here’s what the numbers reveal:
| Metric | Achievement |
| Spotify Streams (2025) | First artist to surpass 6 billion streams |
| Total Career Streams | 95+ billion |
| YouTube Music Videos | Multiple videos with 1 billion+ views |
| Album: El Último Tour | 7+ billion Spotify streams |
| Upcoming Album | “Debí Tirar Más Fotos” (2025) |
These numbers place Bad Bunny among entertainment’s most-streamed artists globally.
His cultural impact transcends language barriers in the streaming era.
The halftime show will showcase his biggest hits before a massive international audience.
Celebrity Support and Cultural Significance
The choice has generated support from unexpected quarters in Hollywood.
- Rita Moreno, the legendary 93-year-old actress, publicly backed the decision.
- Entertainment commentators noted the historic nature of featuring a Latin artist.
- Music industry analysts highlighted Bad Bunny’s unprecedented streaming dominance.
- Latino community leaders celebrated increased representation on the global stage.
- Young viewers expressed excitement about authentic Latin representation.
The debate ultimately reflects larger conversations about American culture.
Language, identity, and entertainment preferences shape how we consume media.
Super Bowl halftime shows evolve with changing audience demographics over time.
What Should Fans Expect From This Performance?
Bad Bunny will perform a 15-minute set inside Levi’s Stadium on February 8.
The performance will be broadcast live across all major networks and streaming platforms.
His set likely features his most recognizable reggaeton and Latin trap hits.
Production quality and stage design remain under wraps until game day.
The NFL historically invests millions in production for halftime spectacle.
Watch the recent official halftime special announcement:
Expected viewership could exceed 130 million viewers based on recent trends.
This would make it one of the most-watched performances in entertainment history.
Will Bad Bunny’s historic performance silence critics or reignite the debate?
Sources
- NFL Official – Commissioner Roger Goodell press conference on Bad Bunny selection and defense.
- CNN/NBC News – Coverage of Super Bowl LX announcement and cultural impact analysis.
- Rolling Stone – Reporting on conservative backlash and cultural conversation.
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Daniel Harris is a specialist journalist focused on the crossroads of breaking news, extraordinary history, and enduring legends. With a background in historical research and storytelling, he blends timely reporting with timeless narratives, making complex events and ancient myths resonate with today’s readers. Daniel’s work often uncovers surprising links between present-day headlines and legendary tales, offering unique perspectives that captivate diverse audiences. Beyond reporting, he is passionate about preserving oral traditions and exploring how extraordinary stories continue to shape culture and identity.
I once saw Bad Bunny perform live at a tiny club before all the fame. Now, the NFLs got him headlining the Super Bowl halftime show? Wild how fast things change. Who else is curious about his performance details and how hes handling the backlash?
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