MrBeast won’t stop at $1M giveaway on Whatnot today, rare collectibles on the line

MrBeast isn’t stopping at a $1 million giveaway on Whatnot today. The viral creator is hosting a historic 60-minute livestream packed with rare collectibles, exotic cars, and celebrity appearances. Live from 1 PM EST on February 8, this marked the largest single-day giveaway in shopping history.

The Rarest Collectibles Ever Offered

The prizes are absolutely staggering. MrBeast is giving away an autographed Tom Brady rookie card (PSA 10), a completely original Bob Ross painting, and a stunning Lamborghini Spyder. But that’s just the beginning. Winners will also receive a sealed Pokémon Base Set Unlimited booster box, San Francisco 49ers Super Bowl ring, and a Charizard Legendary PSA 10.

Other incredible prizes include a 1kg custom gold bar, Rolex Day-Date watch, Hermès Birkin bag, Travis Scott SB Dunks, and premium Super Bowl and World Cup tickets. The sheer variety means truly something rare and iconic for everyone watching.

Winner Selection and Real-Time Drama

Winners are being selected live throughout the one-hour broadcast, creating non-stop moments of pure celebration. Participants enter through the Whatnot app with no purchases required, leveling the playing field for all viewers. Every few minutes brings new winners, new celebrations, and new life-changing moments.

The live selection format means suspense never stops. MrBeast emphasizes transparency and excitement by announcing each winner on camera. This is watched as an internet-breaking event, with concurrent viewers potentially shattering platform records today.

“We’ve never done anything like this, so livestreaming from the Big Game seemed like the perfect place to give away all these awesome prizes. From Tom Brady rookie cards and Birkin Bags to Bob Ross Paintings, there’s something rare and iconic for everyone.”

— MrBeast, Content Creator

Part of Whatnot’s Historic Big Game Weekend

The MrBeast livestream is the centerpiece of Whatnot’s “Big Game. Big Deals.” weekend running February 6 through 8. The platform started with a 48-hour countdown featuring early giveaways and Super Bowl tickets given away at different intervals. The hype is building all weekend long.

If the livestream reaches 50,000 concurrent viewers, World Cup tickets will be added to the prize pool. The scale of this event shows how live shopping has evolved into mainstream entertainment. Whatnot generated billions in live sales throughout 2025, and today’s stream could set new records.

Will This Be the Biggest Streaming Moment of Super Bowl Sunday?

Super Bowl Sunday already brings massive entertainment audiences. But MrBeast’s $1 million Whatnot stream launches simultaneously with pre-game coverage, creating an unprecedented moment in streaming history. The New England Patriots face the Seattle Seahawks today, yet this parallel event is drawing serious viewership.

Celebrity appearances, unpredictable winners, and collectibles that fans have dreamed about owning make this must-watch content. This could reshape how live shopping and entertainment merge during major sporting events in the future.

Jessica Morrison

Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.