The Dallas Cowboys Cheerleaders are officially getting the luxury coffee table book treatment with “America’s Sweethearts” launching this holiday season. The new 264-page collection features over 200 photos spanning more than 50 years of dance history. Starting at just $120 for the classic edition, this glossy tribute arrives in time for Christmas gift-giving.
🔥 Quick Facts
- 264 pages of stunning photography published by Assouline in November 2025
- Classic version starts at $120, ultimate handcrafted edition costs $1,400
- Features over 200 photos spanning six decades of cheerleader excellence
- Introduction by Charlotte Jones, text by Kristi Scales, includes stories from Kelli Finglass and Judy Trammell
A Historic Moment for America’s Sweethearts
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The Dallas Cowboys Cheerleaders reached iconic status across entertainment and culture, yet somehow never had a dedicated coffee table book until now. Their professional debut in 1972 launched the modern sports cheerleading era with seven women in white hot pants and bare midriffs.
This timing feels significant given their recent surge in cultural relevance. The Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders” reached #1 on Netflix in the US, their uniform hangs in the Smithsonian Museum, and they even got their own Barbie dolls.
Luxury Publisher Brings High-End Format to the Iconic Squad
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Luxury French publisher Assouline crafted this collection with their signature art-quality paper and innovative layouts. The book explores the evolution of their signature style while spotlighting generations of Dallas Cowboys Cheerleaders legends.
Two pricing tiers reflect the luxury positioning. The classic version runs $120 with 264 pages of professional photography. The ultimate edition reaches $1,400 and arrives as a handcrafted volume with star patch detail and larger format dimensions.
| Edition Type | Price | Format |
| Classic | $120 USD | 264 pages, standard size |
| Ultimate | $1,400 USD | Handcrafted, large format, star patch |
Six Decades of High Kicks, Hairstyles, and Glamour Captured
The collection features imagery ranging from retro photographs spanning the 1970s to modern game-day razzle-dazzle and behind-the-scenes moments. Photos showcase the women in their jump-splitting, high-kicking glory while capturing the hairstyles evolution across generations.
One standout image includes a late-1970s People magazine photo showing cheerleader Linda Kellum relaxing with a cigarette in the cramped dressing room at Texas Stadium – reportedly the only known photograph of a DCC member smoking, as the rule at that time only prohibited smoking on the field.
“The cheerleaders are some of the most photographed dancers on the planet, and the collection shimmers across hairstyles and decades, capturing these women in their jump-splitting, high-kicking glory.”
— Sarah Hepola, Dallas News Arts & Entertainment Writer
Celebrity Contributions and Personal Stories from DCC Leadership
The book features contributions from key figures in cheerleader history and current leadership. Charlotte Jones, daughter of Cowboys owner Jerry Jones, provides the introduction. Kristi Scales, the Dallas Cowboys sideline reporter, wrote the accompanying text.
Additional stories come from Kelli Finglass, who danced with the DCC from 1984 to 1989 and now directs the squad, and Judy Trammell, longtime choreographer and director. These voices bring insider perspective to the visual history presented throughout the pages.
Why This Book Means So Much to Dallas and American Sports Culture?
The Dallas Cowboys Cheerleaders transformed professional sports entertainment when they debuted in 1972. They ushered in what became known as the “va-va-voom era” of modern sports, fundamentally changing how cheerleading got perceived in American culture.
The book’s existence also marks a symbolic moment for the team’s paycheck story. In 2025, the cheerleaders received a long-overdue pay bump that significantly improved their compensation. This timing means veteran cheerleaders might finally afford to own a copy of their own history book.
Sources
- Dallas News – Coverage of the America’s Sweethearts coffee table book release and pricing
- Assouline – Official publisher details, editions, and specifications
- The Pop Insider – Information about the six-decade celebration and book concept
Michael Brown is a seasoned sports journalist bringing years of experience covering professional athletics and sporting culture. With a keen eye for breaking stories and player dynamics, this veteran journalist delivers in-depth analysis and exclusive insights from the world’s biggest sporting events. His passion for the game shines through in every story, keeping fans connected to the action both on and off the field.