Super Bowl LX commercials just crowned their winners earlier today. DoorDash’s “Beef 101” featuring 50 Cent crushed the competition, while Serena Williams left viewers emotional with Ro’s health transformation ad. Here’s everything you need to know.
🔥 Quick Facts
- Top-ranked ad: DoorDash with 50 Cent dominates all rankings
- Celebrity power: Serena Williams headlines Ro health campaign with 34-pound weight loss focus
- Record cost: Advertisers paid up to $10 million for 30 seconds of air time
- Game date: February 8, 2026 at Levi’s Stadium in Santa Clara, California
DoorDash Debuts “Beef 101” with 50 Cent as Top-Ranked Ad
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DoorDash’s “Beef 101” command the rankings across every major outlet today. 50 Cent stars in the provocative commercial that leverages the rapper’s reputation for witty confrontation. The New York Times, Tom’s Guide, and independent reviewers all placed it at number one. The brand tapped into comedy and celebrity star power simultaneously.
Multiple rankings crowned DoorDash the winner because the spot delivers both humor and memorable entertainment value. Other top contenders included Novartis (“Relax Your Tight End”), Raisin Bran (“Will Shat”), and Hellmann’s (“Sweet Sandwich Time”). The commercial proves brands are betting big on celebrity endorsements and comedy to break through Super Bowl noise.
Serena Williams Makes Health Statement in Ro Campaign
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Serena Williams returned to Super Bowl advertising with a personal mission. The tennis icon anchored Ro’s debut Super Bowl spot, discussing her own health journey and 34-pound weight loss. This commercial destigmatizes GLP-1 medications by showing real transformation results.
Serena’s presence brought credibility and emotion to the telehealth company’s message. According to ESPN, athletes embraced wellness topics like never before in Super Bowl LX commercials. Ro competed against Hims & Hers, another telehealth brand pushing weight-loss pills during the broadcast. Serena’s authentic testimonial outshone purely scripted competitor messages.
2026 Super Bowl Commercials Rank Across Platforms
| Ranking Position | Brand & Commercial | Key Feature |
| #1 | DoorDash – Beef 101 | 50 Cent comedy star |
| #2 | Novartis – Relax Tight End | Humor and sports twist |
| #3 | Raisin Bran – Will Shat | William Shatner cameo |
| #4 | Hellmann’s – Sweet Sandwich | Food comedy appeal |
| #5 | Instacart – Bananas | Ben Stiller ensemble cast |
“Whether online or off, 50 Cent has made a habit of waging wars. So when DoorDash recruited him for a new Super Bowl ad, they leaned into his reputation as a master provocateur.”
— Rolling Stone, Super Bowl Ad Coverage
Record-Breaking Commercial Costs Hit $10 Million for 30 Seconds
Advertisers broke records spending unprecedented amounts on Super Bowl LX commercials. A 30-second spot cost up to $10 million, shattering previous highs. NBC charged the premium prices as 117.2 million viewers tuned in to watch. The investment reflects brands betting heavily on maximum exposure during American’s most-watched sporting event.
The base cost started at $8 million for standard 30-second slots, but premium placements commanded even higher rates. Companies like DoorDash and Ro justified these costs by investing in celebrity talent like 50 Cent and Serena Williams. Brands expect these spots to drive immediate consumer engagement and long-term brand recall.
Which Super Bowl Commercials Will You Remember Tomorrow?
Celebrity faces dominated commercial strategy across 2026‘s biggest night. George Clooney appeared in Grubhub spots directed by Yorgos Lanthimos, bring prestige to the platform delivery service. Sabrina Carpenter, Kylie Jenner, and other A-list talent filled prime time slots. The trend shows Super Bowl advertisers no longer rely solely on humor – they’re purchasing star power and emotional resonance.
Did DoorDash’s beef-themed comedy make your must-watch list? Will Serena’s health journey inspire conversations about wellness? Super Bowl LX commercials delivered the spectacle, celebrity, and emotional moments that keep Americans talking long after the final quarter ends.
Sources
- The New York Times – Ranking the best 2026 Super Bowl commercials with detailed reviews
- ESPN – Super Bowl LX top athlete commercials and Serena Williams coverage
- USA Today – Super Bowl 2026 commercial cost analysis and pricing records
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.