{"id":7637,"date":"2025-09-13T05:53:14","date_gmt":"2025-09-13T09:53:14","guid":{"rendered":"https:\/\/www.red94.net\/news\/?p=7637"},"modified":"2025-09-13T03:06:28","modified_gmt":"2025-09-13T07:06:28","slug":"11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.red94.net\/news\/11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters\/","title":{"rendered":"Taylor Frankie Paul Revealed As Bachelorette Lead in 2025 &#8211; Here\u2019s Why It Matters"},"content":{"rendered":"<p><p>Outrage surged on Sept. 10, 2025, after ABC revealed its new Bachelorette lead. The timing matters because ABC is reviving a paused franchise and betting on viral influencer fame over a safe celebrity pick. Per People and Variety, Taylor Frankie Paul announced the role during a Sept. 10 appearance on the Call Her Daddy podcast, a move that already split fans and former co-stars. This is a clear programming pivot toward MomTok influence &#8211; will that drive ratings or advertiser wariness?<\/p>\n<\/p>\n<h2>Why Sept. 10, 2025 casting of Taylor Frankie Paul shifts ABC&#8217;s stakes<\/h2>\n<blockquote>\n<p>\u2022 <strong>Taylor Frankie Paul<\/strong> named Bachelorette on <strong>Sept. 10, 2025<\/strong>; ABC brings series back.<\/p>\n<p>\u2022 The star rose on &#8220;Secret Lives of Mormon Wives,&#8221; which debuted in <strong>Sept. 2024<\/strong>; controversy follows.<\/p>\n<p>\u2022 Early social reaction is mixed and vocal, putting ABC&#8217;s advertiser relationships under scrutiny.<\/p>\n<\/blockquote>\n<h2>Why this Sept. 10 reveal feels riskier than a normal casting choice<\/h2>\n<p>ABC announced a franchise return at a fragile moment for reality audiences, and this pick replaces a cautious comeback strategy with influencer-driven heat. That matters now because networks are measuring short-term buzz against long-term brand safety, and a casting that fuels headlines can sway ad dollars and streaming deals within weeks.<\/p>\n<h2>How social posts and industry reaction turned the announcement into a debate<\/h2>\n<p>Fans and outlets exploded online within hours, with coverage calling the move either a bold pivot or a misstep. Broadcasters, talent and advertisers are already parsing the fallout; one former partner publicly criticized the choice, while other cast members offered cautious support.<\/p>\n<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Taylor Frankie Paul announced as &#39;Bachelorette&#39;; Mel talks about the &#39;Golden Bachelor&#39; <a href=\"https:\/\/t.co\/1CbUauWCIO\">https:\/\/t.co\/1CbUauWCIO<\/a> <a href=\"https:\/\/t.co\/SG4N9WYHVC\">pic.twitter.com\/SG4N9WYHVC<\/a><\/p>\n<p>&mdash; Eyewitness News (@ABC7NY) <a href=\"https:\/\/twitter.com\/ABC7NY\/status\/1966079332423450978?ref_src=twsrc%5Etfw\">September 11, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It\u2019s official &#8211; Taylor Frankie Paul is going to be the next Bachelorette! <a href=\"https:\/\/t.co\/S45LFuzVwD\">pic.twitter.com\/S45LFuzVwD<\/a><\/p>\n<p>&mdash; Queens of Bravo (@queensofbravo) <a href=\"https:\/\/twitter.com\/queensofbravo\/status\/1965706992720425152?ref_src=twsrc%5Etfw\">September 10, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/p>\n<h2>Two quick facts that explain why ABC made this move in 2025<\/h2>\n<blockquote>\n<p>\u2022 Taylor Frankie Paul used a podcast reveal on <strong>Sept. 10, 2025<\/strong>, instead of a network trailer.<\/p>\n<p>\u2022 &#8220;Secret Lives Of Mormon Wives&#8221; helped her amass a MomTok following since <strong>Sept. 2024<\/strong>.<\/p>\n<\/blockquote>\n<h2>The numbers behind the casting choice and what they mean<\/h2>\n<div style=\"overflow-x: auto;-webkit-overflow-scrolling: touch;\" role=\"region\" aria-label=\"Data\" tabindex=\"0\">\n<table style=\"white-space: nowrap;\">\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>Value + Unit<\/th>\n<th>Change\/Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Announcement date<\/td>\n<td><strong>Sept. 10, 2025<\/strong><\/td>\n<td>Immediate social spike and media cycle<\/td>\n<\/tr>\n<tr>\n<td>Original show debut<\/td>\n<td><strong>Sept. 2024<\/strong><\/td>\n<td>Source of influencer audience growth<\/td>\n<\/tr>\n<tr>\n<td>Bachelorette season<\/td>\n<td><strong>22<\/strong><\/td>\n<td>ABC revives a long-running franchise<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>What this Sept. 10 casting means for viewers and ABC in 2025?<\/h2>\n<p>ABC\u2019s choice signals a test: can MomTok fame convert to franchise stability and advertisers\u2019 comfort? If viewership follows the online noise, the network gains a fresh, younger audience; if controversy dominates, sponsors may push for faster damage control. Which outcome will define The Bachelorette\u2019s 2025 comeback?<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ul>\n<li>https:\/\/people.com\/secret-lives-of-mormon-wives-taylor-frankie-paul-named-bachelorette-lead-season-22-11807006<\/li>\n<li>https:\/\/variety.com\/2025\/tv\/news\/bachelorette-taylor-frankie-paul-secret-lives-of-mormon-wives-1236513065\/<\/li>\n<li>https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/bachelorette-taylor-frankie-paul-season-22-secret-lives-mormon-wives-1236366945\/<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":7636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"","_extracted_celebrities":"","_extracted_movies":"","_extracted_places":"","_extracted_videos":"","_last_enrichment_date":"","footnotes":""},"categories":[187],"tags":[],"class_list":["post-7637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taylor Frankie Paul Revealed As Bachelorette Lead in 2025 - Here\u2019s Why It Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.red94.net\/news\/11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Frankie Paul Revealed As Bachelorette Lead in 2025 - Here\u2019s Why It Matters\" \/>\n<meta property=\"og:description\" content=\"&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.red94.net\/news\/11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Red94\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-13T09:53:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.red94.net\/news\/wp-content\/uploads\/2025\/09\/28506-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessica Morrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Morrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.red94.net\/news\/11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.red94.net\/news\/11604-taylor-frankie-paul-revealed-as-bachelorette-lead-in-2025-here-s-why-it-matters\/\"},\"author\":{\"name\":\"Jessica Morrison\",\"@id\":\"https:\/\/www.red94.net\/news\/#\/schema\/person\/1392757aee97e2eaf6264cfe538812da\"},\"headline\":\"Taylor Frankie Paul Revealed As Bachelorette Lead in 2025 &#8211; 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