{"id":5846,"date":"2025-09-07T00:13:00","date_gmt":"2025-09-07T04:13:00","guid":{"rendered":"https:\/\/www.red94.net\/news\/?p=5846"},"modified":"2025-09-07T00:09:14","modified_gmt":"2025-09-07T04:09:14","slug":"95117-why-the-vmas-first-ever-cbs-simulcast-on-sept-7-could-upend-2025-ratings","status":"publish","type":"post","link":"https:\/\/www.red94.net\/news\/95117-why-the-vmas-first-ever-cbs-simulcast-on-sept-7-could-upend-2025-ratings\/","title":{"rendered":"Why The VMAs\u2019 First-Ever CBS Simulcast On Sept 7 Could Upend 2025 Ratings"},"content":{"rendered":"<p>The VMAs are making a shock move: for the first time the ceremony will air live on <strong>CBS<\/strong> (simulcast on <strong>MTV<\/strong>) and stream on <strong>Paramount+<\/strong> on <strong>Sept. 7, 2025<\/strong>, a shift reporters say could widen the audience overnight. Variety and Deadline confirm the change and a star-studded second performer wave \u2014 Doja Cat, Post Malone, Tate McRae and more \u2014 plus LL Cool J as host. This isn\u2019t just a channel swap; it\u2019s a bet on bigger TV reach and streaming crossover. Could this be the ratings pivot awards shows have been waiting for?<\/p>\n<h2>What The Sept 7 CBS Simulcast Reveals About The VMAs\u2019 New Reach<\/h2>\n<ul>\n<li>MTV Will Simulcast Live On <strong>CBS<\/strong> On <strong>Sept. 7, 2025<\/strong>, expanding broadcast reach.<\/li>\n<li>LL Cool J Is Confirmed As Host, listed by Deadline as returning solo host.<\/li>\n<li>Variety Reports New Performers Added: <strong>Doja Cat<\/strong>, <strong>Post Malone<\/strong>, <strong>Tate McRae<\/strong>, <strong>Conan Gray<\/strong>.<\/li>\n<li>The Show Will Also Stream Live On <strong>Paramount+<\/strong>, per Variety\u2019s announcement.<\/li>\n<li>Producers Announced: Gunpowder &amp; Sky and executive producers named by Variety.<\/li>\n<\/ul>\n<h2>Why The CBS Move Matters For TV Ratings And Streaming In 2025<\/h2>\n<p>This change lands at a moment when live TV events are prized for reach and ad dollars. After the 2024 VMAs reached roughly <strong>4.08 million<\/strong> viewers (up about <strong>8%<\/strong>), moving to a broadcast network could multiply linear viewership and advertiser interest. If you care about where pop culture lands \u2014 and whether awards shows still move water-cooler conversations \u2014 this is the pivot to watch. Will CBS broaden demo skews, or will streaming cannibalize the linear bump? That tension is the story.<\/p>\n<h2>Who Is Reacting To The Sept 7 VMAs Lineup \u2014 Clips, Tweets And What Fans Say<\/h2>\n<p>Fans and outlets lit up when the second performer list dropped; MTV posted a reveal clip and industry accounts shared lineup news on X. The social buzz leans excited: <strong>Doja Cat\u2019s<\/strong> promised TV debut of \u201cJealous Type\u201d and <strong>Post Malone\u2019s<\/strong> return were highlighted as potential viral moments. Watch the official reveal and a major industry post here:<\/p>\n<p><iframe loading=\"lazy\" title=\"Second Round of Performers Revealed for 2025 MTV \u201cVMAs\u201d on CBS\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_a0peePANS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Jelly Roll, Doja Cat, Post Malone, Tate McRae &amp; Conan Gray Added as 2025 MTV VMAs Performers<a href=\"https:\/\/t.co\/O4fLFHs36u\">https:\/\/t.co\/O4fLFHs36u<\/a><\/p>\n<p>&mdash; billboard (@billboard) <a href=\"https:\/\/twitter.com\/billboard\/status\/1960342179735285974?ref_src=twsrc%5Etfw\">August 26, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>If You Loved Last Year\u2019s viral moments, will this year\u2019s CBS stage create even bigger cultural clips?<\/p>\n<h2>What 2024\u2019s 4.08M Viewers Tell Us About The VMAs\u2019 Momentum<\/h2>\n<p>Linear plus multi-network airing in 2024 pushed the telecast to its largest audience since 2020 \u2014 roughly <strong>4.08 million<\/strong> viewers, up <strong>~8%<\/strong> year-over-year. That bounce showed appetite for event TV when the show is widely available. The CBS simulcast compresses distribution into two flagship outlets (CBS + MTV) while adding Paramount+ streaming. For advertisers and talent, that concentration could mean higher CPMs and bigger headline moments.<\/p>\n<h2>3 Key Stats That Could Reshape Awards TV In 2025<\/h2>\n<div role=\"region\" aria-label=\"Data\">\n<table>\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>Value + Unit<\/th>\n<th>Change\/Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2024 Viewers<\/td>\n<td><strong>4.08M<\/strong> viewers<\/td>\n<td><strong>+8%<\/strong> vs 2023<\/td>\n<\/tr>\n<tr>\n<td>Top Noms Leader<\/td>\n<td><strong>12<\/strong> nominations<\/td>\n<td>Lady Gaga Leads Field<\/td>\n<\/tr>\n<tr>\n<td>Live Networks<\/td>\n<td><strong>2<\/strong> networks<\/td>\n<td>First-Time CBS Simulcast<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Television reach grew in 2024; CBS simulcast aims to amplify that momentum into 2025.<\/p>\n<h2>How The Lineup And Host Choice Raise Stakes For Viral TV Moments<\/h2>\n<p>Adding pop-heavy names like <strong>Doja Cat<\/strong> and <strong>Post Malone<\/strong>, plus a legacy host in <strong>LL Cool J<\/strong>, signals a deliberate mix: social-first performers plus mainstream broadcast familiarity. That combination is designed to produce both short-form viral clips and linear appointment viewing. If a single performance goes viral, CBS can translate social chatter into tune-in and higher ad bids. Will producers chase spectacle or songcraft? The balance matters for awards credibility and ratings.<\/p>\n<h2>How The Sept 7 Shift Could Reorder Awards Shows \u2014 What Comes Next<\/h2>\n<p>CBS Simulcasting The VMAs Might Reset the awards calendar: expect other music or niche awards to test broadcast tie-ups and stream simulcasts in 2026. For fans, this could mean more accessible live TV moments and bigger cross-platform campaigns; for creators, a chance to craft single performances that dominate feeds. Keep watching for post-show ratings tallies, streaming minutes, and which clips break the internet \u2014 that\u2019s the next headline. Will the VMAs\u2019 CBS bet pay off in viewers and cultural memory?<\/p>\n<p>Engagement Loop &amp; Future Buzz Angles<\/p>\n<p>Which performance do you think will break the internet on Sept. 7 \u2014 Doja Cat\u2019s TV debut or Post Malone\u2019s comeback? Bet on a clip and share it the night of the show to be part of the conversation. Future buzz angles: memeable staging breakdowns, advertiser CPM shifts, and a ratings face-off between broadcast vs streaming tallies.<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ul>\n<li>https:\/\/variety.com\/2025\/music\/news\/mtv-vmas-to-air-cbs-first-time-1236359122\/<\/li>\n<li>https:\/\/variety.com\/2025\/music\/news\/doja-cat-post-malone-tate-mcrae-2025-mtv-vmas-1236498633\/<\/li>\n<li>https:\/\/deadline.com\/2025\/08\/ll-cool-j-host-2025-mtv-vmas-1236486194\/<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":5845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"","_extracted_celebrities":"","_extracted_movies":"","_extracted_places":"","_extracted_videos":"","_last_enrichment_date":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is 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