{"id":36407,"date":"2026-01-18T17:05:08","date_gmt":"2026-01-18T21:05:08","guid":{"rendered":"https:\/\/www.red94.net\/news\/choose-love-nfl-campaign-honors-mlk-jr-during-divisional-playoff-games-today\/"},"modified":"2026-01-18T17:05:25","modified_gmt":"2026-01-18T21:05:25","slug":"30362-choose-love-nfl-campaign-honors-mlk-jr-during-divisional-playoff-games-today","status":"publish","type":"post","link":"https:\/\/www.red94.net\/news\/30362-choose-love-nfl-campaign-honors-mlk-jr-during-divisional-playoff-games-today\/","title":{"rendered":"Choose Love NFL campaign honors MLK Jr. during divisional playoff games today"},"content":{"rendered":"

Choose Love<\/b> takes center stage in today’s divisional playoff games<\/b> as the NFL<\/b> honors Rev. Martin Luther King Jr.<\/b> with powerful end zone messages and helmet decals. This meaningful tribute reflects Dr. King’s timeless values of dignity, empathy, and shared humanity across all four divisional matchups unfolding this weekend.<\/p>\n

\n

\ud83d\udd25 Quick Facts<\/h3>\n
    \n
  • Campaign Launch<\/b>: Choose Love<\/b> will display in all four divisional round end zones<\/b> and on player helmets during today’s games<\/li>\n
  • Message Origin<\/b>: The Buffalo Bills<\/b> first adopted Choose Love<\/b> in 2022<\/b> following a mass shooting in Buffalo<\/li>\n
  • MLK Connection<\/b>: The phrase embodies King’s legacy<\/b> of nonviolence, equality, and community unity<\/li>\n
  • Super Bowl Plans<\/b>: Choose Love<\/b> and It Takes All of Us<\/b> will appear on opposite end zones at Super Bowl LX<\/b><\/li>\n<\/ul>\n<\/div>\n

    The Divisional Playoff Matchups Honoring MLK Jr.<\/h2>\n

    Today’s NFL divisional round<\/b> features four critical playoff contests<\/b> where Choose Love<\/b> messaging takes the field. The Houston Texans<\/b> face the New England Patriots<\/b> at 3 p.m. ET on ABC<\/b>, while the Los Angeles Rams<\/b> battle the Chicago Bears<\/b> at 6:30 p.m. ET on NBC<\/b>. Two additional matchups completed yesterday: Denver Broncos defeated Buffalo Bills 33-30 in overtime<\/b>, and Seattle Seahawks dominated San Francisco 49ers 41-6<\/b>.<\/p>\n

    According to NFL Senior Vice President Anna Isaacson<\/b>, the social responsibility department, this tribute underscores how meaningful moments unite the league around shared values of justice and compassion.<\/p>\n

    From Buffalo’s Tragedy to League-Wide Unity<\/h2>\n

    The Choose Love<\/b> message emerged from profound community pain and resilience in 2022<\/b> when the Buffalo Bills organization<\/b> adopted it following a devastating mass shooting in their city. The message resonated so deeply that NFL teams nationwide<\/b> embraced Choose Love<\/b> as a symbol of healing and commitment to Dr. King’s vision.<\/p>\n

    The message represents more than words\u2014it embodies dignity, empathy<\/b>, and commitment to shared humanity<\/b>. What began as one team’s response to tragedy has become a league-wide statement about choosing compassion over hatred during moments that matter most.<\/p>\n

    How Choose Love Reflects MLK’s Legacy<\/h2>\n\n\n\n\n\n\n
    MLK Value<\/td>\nChoose Love Connection<\/td>\n<\/tr>\n
    Nonviolence<\/td>\nActive compassion over aggression<\/td>\n<\/tr>\n
    Equality<\/td>\nUnites all teams in shared purpose<\/td>\n<\/tr>\n
    Community<\/td>\nVisible commitment across platform<\/td>\n<\/tr>\n
    Social Justice<\/td>\nContinued NFL<\/b> messaging effort<\/td>\n<\/tr>\n<\/table>\n

    Dr. King’s message<\/b> emphasized that greatness comes through service with a heart full of grace. The NFL’s sustained social justice messaging for six seasons<\/b> reflects this principle, offering teams options including End Racism<\/b>, Stop Hate<\/b>, Choose Love<\/b>, and Inspire Change<\/b>.<\/p>\n

    \n“Dr. King’s message continues to guide how we show up in meaningful moments across the league. ‘Choose Love’ has become an important and widely embraced message for our teams because it reflects the values Dr. King championed: dignity, empathy, and a commitment to our shared humanity.”\n<\/p><\/blockquote>\n

    \u2014 Anna Isaacson<\/b>, NFL Senior Vice President of Social Responsibility<\/p>\n

    Why the NFL Expanded Choose Love for Divisional Playoffs<\/h2>\n

    The NFL<\/b> made a deliberate choice to feature Choose Love<\/b> during the divisional round<\/b> rather than individual team messaging. This unified approach magnifies the message during high-stakes moments when millions of fans<\/b> watch playoff football. After Super Bowl LX<\/b>, the Choose Love<\/b> messaging will continue evolving as the league reinforces its commitment to social responsibility<\/b> and Dr. King’s legacy<\/b> with It Takes All of Us<\/b> on the opposing end zone.<\/p>\n

    Host teams<\/b> will select end zone stencils for the conference championship games<\/b>, allowing individual franchises to contribute their voices to the broader national conversation occurring this crucial weekend.<\/p>\n

    What Does Choose Love Mean for Today’s Playoff Games?<\/h2>\n

    As four divisional playoff contests<\/b> unfold today, every helmet and end zone will broadcast a unified message about the values that transcend sport, politics, and division. Fans watching from home will witness this powerful visual statement<\/b> that sport has a platform to promote dignity and compassion when it matters most. The Texans vs. Patriots<\/b> matchup at 3 p.m. ET<\/b> and Rams vs. Bears<\/b> at 6:30 p.m. ET<\/b> will showcase how even fierce competition can celebrate shared humanity.<\/p>\n

    Will the NFL<\/b> maintain this social justice messaging momentum through the conference championships<\/b> and Super Bowl<\/b>, or will individual messages return once divisional round playoffs<\/b> conclude?<\/p>\n

    Sources<\/h3>\n
      \n
    • ESPN<\/b> – Official NFL divisional playoff coverage and Choose Love campaign announcement<\/li>\n
    • ABC News<\/b> – NFL honoring MLK Jr. with Choose Love message details<\/li>\n
    • Black Enterprise<\/b> – NFL honors MLK With Choose Love Message across divisional playoff fields<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":36406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"name\":\"Rev. 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campaign honors MLK Jr. during divisional playoff games today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.red94.net\/news\/30362-choose-love-nfl-campaign-honors-mlk-jr-during-divisional-playoff-games-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choose Love NFL campaign honors MLK Jr. during divisional playoff games today\" \/>\n<meta property=\"og:description\" content=\"…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.red94.net\/news\/30362-choose-love-nfl-campaign-honors-mlk-jr-during-divisional-playoff-games-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Red94\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-18T21:05:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-18T21:05:25+00:00\" 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