{"id":35820,"date":"2026-01-15T20:06:45","date_gmt":"2026-01-16T00:06:45","guid":{"rendered":"https:\/\/www.red94.net\/news\/spotify-price-increase-hitting-february-premium-now-12-99-a-month\/"},"modified":"2026-01-15T20:07:01","modified_gmt":"2026-01-16T00:07:01","slug":"66794-spotify-price-increase-hitting-february-premium-now-12-99-a-month","status":"publish","type":"post","link":"https:\/\/www.red94.net\/news\/66794-spotify-price-increase-hitting-february-premium-now-12-99-a-month\/","title":{"rendered":"Spotify price increase hitting February, Premium now $12.99 a month"},"content":{"rendered":"

Spotify just announced a major price hike hitting February<\/b>, and your Premium bill is about to jump significantly. The music streaming giant<\/b> revealed January 15<\/b> that all Premium plans<\/b> are getting pricier across the US, Estonia, and Latvia. Here’s what you need to know about the coming changes.<\/p>\n

\n

\ud83d\udd25 Quick Facts<\/h3>\n
    \n
  • Individual Plan:<\/b> Jumping from $11.99 to $12.99<\/b> per month in February<\/li>\n
  • Family Plan:<\/b> Rising from $19.99 to $21.99<\/b>, a $2 increase<\/b><\/li>\n
  • Duo Plan:<\/b> Climbing from $16.99 to $18.99<\/b>, also up $2<\/b><\/li>\n
  • Third Hike:<\/b> This marks Spotify’s third price increase in 2.5 years<\/b><\/li>\n<\/ul>\n<\/div>\n

    When Does the Price Increase Hit?<\/h2>\n

    The price changes take effect in February 2026<\/b> for current subscribers. Spotify<\/b> will send emails over the next month explaining the update to existing customers. The timing means your next billing date determines when you see the higher charge.<\/p>\n

    If your renewal is early February, you’ll pay the new price immediately. Later in the month, you’ll get a bit more time with current rates. New subscribers<\/b> starting today already see the increased pricing on Spotify’s website.<\/p>\n

    What’s Behind the Price Jump?<\/h2>\n

    In the official announcement<\/b>, Spotify said the increase helps them keep delivering a great experience<\/b> and benefit artists. Higher costs for licensing music rights and investing in features drive the need for premium pricing.<\/p>\n

    This is the third major increase since mid-2023. The company raised prices to $10.99<\/b> in July 2023<\/b>, then to $11.99<\/b> in June 2024<\/b>. Each hike reflects the platform’s push for profitability while spending heavily on podcasts, audiobooks, and AI tools.<\/p>\n

    All Premium Plans Getting the Treatment<\/h2>\n\n\n\n\n\n\n
    Plan Type<\/td>\nCurrent Price<\/td>\nNew Price (Feb 2026)<\/td>\n<\/tr>\n
    Individual<\/td>\n$11.99\/month<\/td>\n$12.99\/month<\/td>\n<\/tr>\n
    Duo<\/td>\n$16.99\/month<\/td>\n$18.99\/month<\/td>\n<\/tr>\n
    Family<\/td>\n$19.99\/month<\/td>\n$21.99\/month<\/td>\n<\/tr>\n
    Student<\/td>\n$5.99\/month<\/td>\n$6.99\/month<\/td>\n<\/tr>\n<\/table>\n

    \n“Over the next month, Premium subscribers across the U.S., Estonia, and Latvia will receive an email explaining what this update means for their subscriptions.”\n<\/p><\/blockquote>\n

    \u2014 Spotify Official Announcement<\/b>, January 15, 2026<\/p>\n

    Is Spotify Still Beating the Competition?<\/h2>\n

    At $12.99<\/b>, Spotify Premium<\/b> now costs more than Apple Music<\/b> at the same price point. Amazon Music Unlimited<\/b> sits at $10.99<\/b>, making it a cheaper option for budget-conscious listeners. YouTube Music also offers competitive pricing around similar levels.<\/p>\n

    The increases suggest Spotify is confident users value the platform’s personalization, discovery features, and massive library enough to justify premium pricing. The company serves over 600 million users globally<\/b>, with 250 million<\/b> on paid subscriptions.<\/p>\n

    What Should You Do About the Price Hike?<\/h2>\n

    Existing subscribers have options when the email arrives. You can accept the new rate and continue enjoying unlimited skips, offline downloads, and ad-free listening<\/b>. Some users might explore family plans if friends want to split costs and reduce per-person expenses.<\/p>\n

    The free tier remains unchanged, though it includes ads and limited skips. Switching plans or canceling are also choices, especially if you’re on the pricier Family plan<\/b> seeing a $2 monthly hit<\/b>. Will this next price jump finally push you to explore other music streaming services?<\/p>\n

    Sources<\/h3>\n
      \n
    • Spotify Newsroom<\/b> – Official pricing announcement for Premium subscriptions<\/li>\n
    • CNBC<\/b> – Coverage of the February price increase and company strategy<\/li>\n
    • Reuters<\/b> – Breaking news on US, Estonia, and Latvia pricing changes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":35819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Place\",\"name\":\"US\",\"description\":\"country\"},{\"@type\":\"Place\",\"name\":\"Estonia\",\"description\":\"country\"},{\"@type\":\"Place\",\"name\":\"Latvia\",\"description\":\"country\"}]}","_extracted_celebrities":"","_extracted_movies":"","_extracted_places":null,"_extracted_videos":"","_last_enrichment_date":"2026-01-15 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