Edward and Bella are back on the big screen. Lionsgate and Fathom Entertainment will run a nationwide Twilight Saga movie marathon spanning five films from October 29–November 2 to mark the series’ 20th anniversary. The revival comes with fresh extras: new roundtable chats, a relaunched YouTube channel, holiday-timed soundtrack reissues, and a candlelit live-to-film concert tour in 60 U.S. cities from September 12–November 30. With the franchise having earned over $3.3 billion worldwide, the 2025 push turns nostalgia into an event-season play. Here’s what changes, when to watch, and why it matters now.
Need to know
• Lionsgate + Fathom announce a nationwide 5-film Twilight marathon, Oct 29–Nov 2.
• Each screening adds new roundtable chats with Stephenie Meyer and producers.
• A 60-city live-to-film concert tour runs Sept 12–Nov 30 across the U.S.
• Warner Music reissues the first three soundtracks on Halloween.
• Three collectible book editions arrive Sept 30; YouTube channel relaunched.
• Franchise has grossed $3.3B worldwide; films span 2008–2012.
Why this story matters now
A late-2025 reissue turns anniversary nostalgia into premium, appointment viewing before the holiday crush. The five-night run adds new content with creator voices and pairs theatrical screenings with a 60-city concert experience—shifting Twilight from passive replay to live, candlelit spectacle. The staggered dates—Sept book drops, Oct soundtracks, Oct/Nov screenings—extend buzz across the fall calendar and test how legacy YA IP can drive fresh theatrical demand.
Voices and reactions
Fathom CEO Ray Nutt calls the franchise “the epitome of a modern-day classic,” saying fans’ passion makes this big-screen return a celebratory “special cinematic engagement.” The studio lineup—new roundtables with Stephenie Meyer, longtime producers Wyck Godfrey and Karen Rosenfelt, plus former Lionsgate execs—signals an anniversary that’s more than a replay, promising behind-the-scenes context for diehards and newcomers.
The data that reveals the trend
This rollout bundles multiple touchpoints—cinema, music, publishing, and online video—around a single anniversary, a playbook increasingly used to relaunch beloved franchises. By anchoring the moment with new creator roundtables and a concert tour, Lionsgate turns catalog IP into a limited-time event. The revived YouTube channel and fresh merch create a funnel from social to ticketed experiences, while Halloween-timed soundtrack drops target seasonal demand.
The numbers that change the game
| Metric | Value + Unit | Where/When | Change/Impact |
|---|---|---|---|
| Marathon length | 5 films | Nationwide, Oct 29–Nov 2, 2025 | Limited run drives urgency |
| Live-to-film tour | 60 U.S. cities | Sept 12–Nov 30, 2025 | Expands reach beyond theaters |
| Franchise gross | $3.3B worldwide | Lifetime (2008–2012) | Strong base for anniversary turnout |
| Soundtrack reissues | 3 albums | Halloween 2025 | Music drop fuels renewed streaming/sales |
| Collectible editions | 3 books | Sept 30, 2025 | Publishing sync widens fan engagement |
| Film release years | 2008–2012 | Global | Multi-generation nostalgia factor |
Summary: A tightly timed, multi-format push amplifies limited-run box office and fan spending.
Legal deadlines and what’s at stake
Ticket windows will be constrained by the limited Oct 29–Nov 2 engagement; fans who wait may miss big-screen access. The Sept 12–Nov 30 concert tour has city-specific dates and likely venue caps, increasing sell-out risk. Soundtrack reissues hit Oct 31, and collectible editions arrive Sept 30, creating distinct purchase windows. For Lionsgate, a strong showing could validate more anniversary-driven theatrical revivals.
Why 2026 could shift the balance
If this fall’s limited run fills seats and the concert tour packs venues, it strengthens the case for eventized catalog returns in 2026—pairing filmmaker talks, live scores, or remasters to turn library titles into premium nights out. Even without new production, engagement across theaters, music, and books can extend IP value into next year’s slate planning.
What buyers should know right now
Check local listings early—screenings run only Oct 29–Nov 2. If the live-to-film format is your must-see, scan the 60-city schedule for dates before Nov 30. Expect new roundtable segments exclusive to these showings. The Twilight YouTube channel’s relaunch adds clips and bonus content; plan Halloween soundtrack pickups and Sept 30 book releases to complete the anniversary experience.
Sources
- https://deadline.com/2025/08/twilight-saga-rerelease-20th-anniversary-stephenie-meyer-1236499831/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.