The NBA has seen a notable drop in its national TV viewership, with a 19% decline compared to the previous year. This slump has triggered a wave of speculation among commentators and basketball enthusiasts as they try to pinpoint the cause.
Factors such as the quality of play, promotional strategies, and player rest schedules are frequently discussed. However, NBA Commissioner Adam Silver recently suggested on Tuesday that the dip might also be tied to a shift in viewer habits, with more people opting for streaming services over traditional television.
The issue has caught the attention of various figures within the basketball world, including Celtics head coach Joe Mazzulla. During a media session before Wednesday’s practice, Mazzulla was prompted to share his thoughts on the declining ratings, and his response was characteristically straightforward:
“I contribute to that,” Mazzulla said. “I don’t watch NBA games. I’m just as much part of the problem as anyone else.”
When asked to elaborate on why he doesn’t watch NBA games, Mazzulla simply stated, “I don’t enjoy watching the games.”
Despite his lack of interest in watching games, Mazzulla has led the Celtics to an impressive start this season. With a record of 21-5, the team is aiming to secure back-to-back NBA championships. Mazzulla’s focus is understandably on preparing for the Celtics’ upcoming game against the Bulls at TD Garden on Thursday.
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