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Outrage greets 2025 as Prime Video’s new pact lands for Australian viewers. This multi-year pay-1 agreement, announced in early September, gives Prime Video Australia exclusive first streaming windows for major Sony Pictures and Roadshow titles after theatrical runs. The deal began in August 2025, and executives promise earlier home viewing for films like Danny Boyle’s 28 Years Later. Industry rivalry intensifies as platforms chase first-run movie rights – this could reshape what you can stream and when. Will US viewers next see the same shift?
How Prime Video’s new pact shifts Australia’s 2025 streaming choices
- Prime Video Australia struck multi-year pay-1 windows with Sony Pictures and Roadshow Films.
- The agreements began in August 2025; films stream after theatrical and rental windows.
- The slate includes titles such as 28 Years Later and other upcoming Sony and Roadshow releases.
Why this exclusive streaming reveal changes the market in 2025
The timing matters because studios and streamers are recalibrating rights after years of fractured windows, and this 2025 pact locks down first-in-region streaming access for big titles. With theatrical runs still intact, Prime Video’s move shortens the wait for subscribers and raises the bar for rivals in Australia. For you, that means earlier at-home access to tentpole movies and fewer occasions to rent elsewhere. From a business angle, the deal signals studios are leaning back into lucrative, localized exclusive streaming partnerships.
Which executives and critics reacted to the pact this week?
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“By securing exclusive first streaming rights to films from Sony Pictures and Roadshow, we ensure Prime members get first access,” said Tyler Bern, Head of Content Strategy and Content Acquisition (Canada, Australia, NZ). Industry sources called the pact a clear competitive play as platforms chase event movies for retention. Some Australian cinephiles welcomed earlier home access, while others worried exclusivity further fragments where titles live. Which side matters most to you – earlier streaming or platform choice?
What the deal reveals about streaming windows and rights trends in 2025
The pact reinforces a pattern: streamers now prioritize pay-1 window exclusives to boost subscriptions after theatrical release. Studios are selling segmented regional packages rather than global rollouts, increasing bargaining leverage. Expect more targeted regional deals through 2025 as services chase local subscribers with exclusive film premieres and library boosts.
3 figures that show how rights shifts reshape 2025 streaming
| KPI | Value | Change/Impact |
|---|---|---|
| Deal Type | Multi-year pay-1 | Secures first-streaming after theatrical run |
| Studios | Sony Pictures; Roadshow Films | Expands Prime Video Australia slate |
| Effective | Began August 2025 | Immediate Australian exclusivity post-theatrical |
This deal underscores how studios use regional exclusives to reshape streaming catalogs.
How will this change what Aussies stream in 2025 and beyond?
Expect Prime Video Australia to add headline films faster, shifting subscriber habits and promotional pushes. Competitors may counter with their own exclusive windows or faster digital rentals. For movie fans, the takeaway is simple: your go-to streamer for new films may change by 2025. Will localized exclusives force you to subscribe to more services next year?
Sources
- https://deadline.com/2025/09/prime-video-sony-pictures-roadshow-films-deals-australia-1236511755/
- https://variety.com/2025/tv/news/the-chosen-streaming-exclusive-prime-video-amazon-mgm-studios-deal-1236310134/
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.