Twilight Marathon: Lionsgate And YouTube Run All 5 Movies Free Sept. 7–14

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By: Jessica Morrison

Fans Were Shocked—YouTube Will Stream All 5 Twilight Films Free From Sept. 7–14, the first time the saga runs as a continuous, ad-supported marathon. Deadline and The Hollywood Reporter confirm Lionsgate relaunched its Twilight YouTube channel for the event as part of the franchise’s 20th‑anniversary push and October theatrical rereleases. This isn’t nostalgia only — it’s a high-stakes audience grab and a streaming experiment. Will free access revive box‑office buzz or just fuel short-term fandom? Read on to see what changes for viewers, theaters, and Lionsgate.

What Fans Need To Know About The Free Twilight Marathon Sept. 7–14

  • Lionsgate Is Streaming All Five Twilight Films Free On YouTube, Sept. 7–14, on loop.
  • The livestream Starts Sept. 7 at 12:00 PM PT And Ends Sept. 14 at 11:59 PM PT.
  • The Event Precedes A Theatrical Rerelease Scheduled Oct. 29–Nov. 2 With One Film Per Day.
  • The Franchise Has Grossed $3.3 Billion Worldwide; Books Sold 160 Million Copies.
  • Lionsgate Relaunched The Official Twilight YouTube Channel To Host Clips, Extras And The Loop.

Why This Free Streaming Push Matters For Fans And Theaters In Sept. 2025

Lionsgate’s move is timed: a free YouTube marathon arrives just weeks before the franchise returns to cinemas Oct. 29–Nov. 2, aiming to convert online viewers into paying theatergoers. For fans, free access removes a paywall barrier and fuels reunion energy—will nostalgia translate into ticket sales? For theaters and Fathom’s rerelease partner, it’s a risk: free streaming could cannibalize some business, or become a marketing funnel that boosts event‑ticket demand. Which outcome will dominate this October?

How Fans, Creators, And Critics Reacted — Can A YouTube Loop Spark A Viral Wave?

The livestream immediately triggered social chatter and reaction posts on X and fan forums—expect memes, watch‑parties, and reaction videos this weekend. Want to join the conversation? Fans are already scheduling viewing parties and countdown threads, and creators could turn clips into viral content that pushes the rerelease.

What The Numbers And History Reveal About Studio Strategy Right Now

This stunt follows a trend: studios increasingly use free, short-window streaming events to reawaken dormant IP and build earned buzz. The Twilight films’ combined $3.3B box office and 160M book sales give Lionsgate a big built‑in audience to monetize through theatrical tie‑ins, merch, and streaming ad revenue. Free streaming on YouTube targets casual viewers and Gen Z rediscovery—will ad CPMs cover the promotional cost? Early metrics to watch: livestream concurrent viewers, social engagement rates, and pre‑rerelease ticket sales.

The Key Figures That Show Why This Marathon Is Risky — And Potentially Lucrative

KPI Value + Unit Change/Impact
Marathon Window Sept. 7–14 Free, continuous loop
Franchise Box Office $3.3 billion Large built‑in audience
Book Sales 160 million copies Strong IP familiarity

Free streaming tests if online buzz converts to paid theater attendance.

What The Twilight Marathon Means For Fans, Studios, And Streaming By October 2025

This experiment turns nostalgia into a live marketing moment: if the YouTube loop sparks strong engagement and ticket buys, expect more free-window marathons tied to rereleases. If it flops, studios may retreat to paid windows and premium events. Either way, fans get a week of free streaming—will you rewatch all five, host a watch party, or skip the free loop and wait for theaters? Pick a side and join the reaction wave.

Sources

  • https://deadline.com/2025/09/twilight-youtube-1236507365/
  • https://www.hollywoodreporter.com/movies/movie-news/the-twilight-saga-stream-free-youtube-lionsgate-1236361616/
  • https://ew.com/all-5-twilight-movies-streaming-on-youtube-for-free-how-to-watch-11803652/

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