Days before the 2025 MTV VMAs air, Lady Gaga has been added to the performance roster for the Sept. 7 telecast, a move that raises fresh questions about ratings and award momentum. Gaga leads this year’s nominations with 12 nods, is touring the “Mayhem Ball,” and is releasing a new single Sept. 3 — all converging ahead of the CBS/Paramount+ broadcast. The booking could shift viewer attention, ad demand, and voting narratives; here’s what the timing, numbers and reactions mean for the show and music TV this fall.
What Gaga’s Sept 7 VMAs booking means for 2025 music TV ratings
- Lady Gaga added to VMAs performers for Sept. 7 broadcast (CBS & Paramount+).
- Gaga leads with 12 nominations, Bruno Mars has 11, Kendrick Lamar 10.
- Mariah Carey will receive the Video Vanguard Award; Ricky Martin gets the first Latin Icon award.
- Gaga’s new single releases Sept. 3, days before the VMAs — cross-promotion risk/opportunity.
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Variety reported Gaga’s performance (Aug. 30), giving networks and marketers just over a week to adjust promotion. That timing matters because Gaga’s new single drops on Sept. 3 and her Mayhem Ball tour is active — both prime drivers of streaming spikes, search traffic and social chatter that could lift live-viewing. For advertisers, a last-minute superstar confirmation can increase CPMs; for the VMAs producers, it raises expectations for a headline moment that could anchor highlights and post-show clips across platforms.
How fans and outlets reacted fast to Gaga’s VMAs Sept 7 reveal
Social response was immediate: outlets and fan accounts posted confirmations and celebratory reactions within minutes of Variety’s story. Media coverage framed Gaga as the ceremony’s headline performer, noting her leading 12 nominations and the new single release.
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Sources
- https://variety.com/2025/music/news/lady-gaga-to-perform-mtv-video-music-awards-2025-1236503004/
- https://www.hollywoodreporter.com/music/music-news/2025-vmas-performers-sabrina-carpenter-j-balvin-sombr-more-1236346620/
- https://deadline.com/2025/08/busta-rhymes-mtv-vma-rock-the-bells-visionary-award-1236489801/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.