Huda Mustafa faced major career consequences after a livestream incident. The Love Island USA star appeared to laugh during a broadcast on late October 2025. A viewer made a racial slur toward castmate Olandria Carthen. Huda Beauty announced its partnership split on Nov. 1, 2025.
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🔥 Quick Facts:
- Oct. 26, 2025: Huda Mustafa livestreamed with boyfriend Louis Russell.
- A caller used a racial slur targeting Olandria Carthen, Love Island contestant.
- Huda and Louis briefly laughed at the offensive remark on air.
- Huda Beauty dropped partnership citing “lack of seriousness.”
- Gymshark also ended its agreement with Huda Mustafa.
What Happened During the Livestream Incident?
Huda Mustafa and Louis Russell broadcast live during late October 2025. They were interacting with viewers when a caller made an offensive racial remark. The comment targeted their Love Island co-star Olandria Carthen. Huda and Louis briefly laughed in response to the slur.
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The moment was captured and quickly circulated across social media platforms. Fans immediately expressed outrage over their reaction. Olandria Carthen herself responded to the incident publicly. She shared her hurt and disappointment with the pair’s response online.
“We are truly disappointed by Huda Mustafa’s recent live. We take all forms of racism very seriously.”
Why This Moment Triggered Immediate Backlash
The livestream incident struck a nerve because Huda Mustafa and Olandria Carthen are castmates from the same show. The two had shared the villa during Love Island USA Season 7. Laughing at a slur directed at another castmate felt like a betrayal to fans.
The incident highlighted broader conversations about accountability among social media personalities. Viewers questioned why the response happened on air without immediate correction. The delayed reaction amplified the damage to Huda’s reputation significantly.
Celebrity culture demands swift action when racism occurs. Brands and sponsors take fan sentiment seriously. This incident showed that even one laugh can trigger major consequences for partnerships and endorsements.
Major Brands Drop Huda Mustafa in Response
On Nov. 1, 2025, Huda Beauty announced it was ending its collaboration with Huda Mustafa. The beauty giant published a statement addressing the controversy. The brand emphasized its commitment to fighting racism and inclusivity.
| Brand Partnership Status | Status | Timeline |
|---|---|---|
| Huda Beauty | Partnership Ended | Nov. 1, 2025 |
| Gymshark (Fitness) | Partnership Ended | Nov. 2, 2025 |
| Other Partnerships | Under Review | Ongoing |
Huda Beauty, founded by makeup artist Huda Kattan, carries serious influence in the beauty industry. The brand’s decision set a standard for other companies. Within days, Gymshark announced it was also terminating its deal with Huda Mustafa.
What You Should Know Moving Forward
- More brands may review their partnerships with Huda Mustafa.
- Olandria Carthen continues advocating for accountability and respect.
- The incident raises questions about livestream responsibility.
- Social media stars face increased scrutiny over live reactions.
- Brand partnerships now include specific conduct clauses and standards.
Can Huda Mustafa Recover Her Career Reputation?
Huda Mustafa released an apology shortly after the livestream went viral. She stated her reaction came from being caught off guard. She claimed she did not condone racism and hung up immediately after hearing the slur. However, the damage to her brand deals was already substantial.
She also donated to civil rights organizations like the NAACP following backlash. Experts suggest significant reputation work lies ahead. Celebrity comebacks require consistent actions, not just words. Time will tell whether her career can recover from this major controversy.
The incident serves as a cautionary tale for influencers and celebrities worldwide. One moment on a livestream can erase years of careful brand building. The consequences were swift, decisive, and far-reaching across multiple industries.
Sources
- CNN – Coverage of Love Island cast controversy and brand consequences.
- Teen Vogue – In-depth explanation of livestream scandal and industry fallout.
- USA Today – Reporting on Huda Beauty partnership termination.
Daniel Harris is a specialist journalist focused on the crossroads of breaking news, extraordinary history, and enduring legends. With a background in historical research and storytelling, he blends timely reporting with timeless narratives, making complex events and ancient myths resonate with today’s readers. Daniel’s work often uncovers surprising links between present-day headlines and legendary tales, offering unique perspectives that captivate diverse audiences. Beyond reporting, he is passionate about preserving oral traditions and exploring how extraordinary stories continue to shape culture and identity.