Chicago’s 93.9 Lite FM flipped to nonstop Christmas music at 3 p.m. on Tuesday, November 4th. The station kicked off its annual holiday marathon early this year. A major Mariah Carey Vegas giveaway launched today alongside the format switch. Listeners can win two tickets to see Mariah Carey’s Christmastime show in Las Vegas.
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🔥 Quick Facts:
- 93.9 Lite FM launched 24/7 Christmas music on Nov 4, 2025 at 3 PM CT
- The 20th caller after the first Mariah Carey Christmas song airs wins 2 concert tickets
- Prize includes roundtrip travel to Las Vegas for Christmastime in Las Vegas show
- $5,000 cash giveaway also available through iHeartRadio app contest
- Mariah Carey earns $2.5-$3.3 million annually from Christmas music royalties
How the Giveaway Works Today
The contest started immediately when the Christmas format launched at 3 p.m. on November 4th. Listeners tuned in to catch the first Mariah Carey Christmas song of the day. The 20th caller after that song airs wins two tickets to the show.
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iHeartRadio’s app users can also enter through a separate sweepstakes. You simply download the app, set 93.9 Lite FM as your preset station. Then take a screenshot and upload it to enter. The grand prize includes roundtrip flights to Las Vegas.
“93.9 FM is starting its all-holiday format at 3 p.m. Tuesday, coinciding with a contest to win a trip to Las Vegas to see Mariah Carey perform.”
Why Mariah Carey Dominates Christmas Radio
Mariah Carey is the undisputed queen of holiday music streaming. Her iconic “All I Want for Christmas Is You” dominates every platform yearly. The track has generated over $100 million in total revenue since its release in 1994.
On October 31st, Mariah declared “It’s Time!” via social media, signaling the official start of her Christmas era. This annual tradition fires up fans instantly. Radio stations nationwide respond by flipping formats within days. 93.9 Lite FM’s earlier-than-usual November 4th launch reflects holiday enthusiasm.
Mariah earns an estimated $2.5 to $3.3 million annually just from streaming royalties on that single song. The 2023 Make My Wish Come True Edition introduced new remixes to keep content fresh. Her Christmastime in Las Vegas residency brings her directly to fans.
The Holiday Radio Format Explosion
Over two dozen radio stations have already flipped to Christmas music across America. Louisville, Kentucky launched first on November 1st. Most continue the format from now through December 25th and beyond.
| Radio Format Details | Information |
|---|---|
| 93.9 Lite FM Launch | November 4, 2025 at 3:00 PM CT |
| Market | Chicago, Illinois |
| Format Duration | Through Advent, Christmas Day, and Beyond |
| iHeartRadio Owner | iHeartMedia Network |
| Stations Participating Nationwide | Over 80+ iHeart stations (2025) |
Industry data shows these holiday flips generate massive ratings spikes. Listeners return loyalty to stations during this season. iHeartMedia orchestrates the nationwide shift strategically to maximize reach.
How to Enter and Win Big
You have multiple ways to win Mariah Carey Vegas tickets today. First, tune into 93.9 Lite FM starting at 3 PM. Listen for the first Mariah Carey Christmas song. Be the 20th caller and you’re a winner.
- Download the iHeartRadio app on your smartphone
- Find 93.9 Lite FM in the app directory
- Set it as your preset station
- Take a screenshot of the preset icon
- Upload to the official 93.9 Lite FM contest page
Prize details include two tickets to the Dolby Live Theater at Park MGM Chicago. winners also receive hotel accommodations and roundtrip flights from Chicago. The experience includes VIP treatment during the show.
Is the Christmas Music Era Too Early This Year?
Yes, November 4th feels early compared to recent years in Chicago. Many listeners debate whether Christmas music should start before Thanksgiving. Yet 64% of Americans actually welcome holiday music starting in early November.
Retailers, restaurants, and radio stations clearly disagree with the purists. They capitalize on holiday spending and nostalgia early. Mariah Carey strategically announced her “It’s Time!” on October 31st, fueling the demand.
What’s your take: Too early or perfect timing? The good news—you’ve got two months of nonstop Christmas music coming. Mariah’s catalog alone offers hundreds of hours of holiday content to enjoy. Win those Vegas tickets and you can celebrate at an actual Mariah concert!
Sources
- Block Club Chicago – Coverage of 93.9 Lite FM Christmas format launch and contest details
- Fox 32 Chicago – Report on radio station holiday flip and Mariah Carey giveaway specifics
- iHeartRadio – Official contest rules and sweepstakes information for listeners
Daniel Harris is a specialist journalist focused on the crossroads of breaking news, extraordinary history, and enduring legends. With a background in historical research and storytelling, he blends timely reporting with timeless narratives, making complex events and ancient myths resonate with today’s readers. Daniel’s work often uncovers surprising links between present-day headlines and legendary tales, offering unique perspectives that captivate diverse audiences. Beyond reporting, he is passionate about preserving oral traditions and exploring how extraordinary stories continue to shape culture and identity.