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Damian Lillard has pledged his allegiance to Adidas indefinitely.
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Recently, the Milwaukee Bucks star secured a lifetime deal with Adidas, as reported by ESPN’s NBA authority Shams Charania. With this agreement, Lillard becomes one of the select few active NBA players to hold a lifetime shoe endorsement, placing him alongside icons such as LeBron James (Nike), Kevin Durant (Nike), and Steph Curry (Under Armour/Curry Brand).
After his previous contract with Adidas concluded last offseason, Lillard’s new lifelong partnership was brokered by Aaron Goodwin of Goodwin Sports Management, according to Charania.
Milwaukee Bucks All-Star Damian Lillard has finalized a lifetime contract extension with Adidas, sources informed ESPN. Lillard now aligns with LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA figures with lifetime shoe endorsements. pic.twitter.com/BNKU2VDUNT
— Shams Charania (@ShamsCharania) December 18, 2024
This exciting news follows closely behind the Bucks’ 2024 NBA Cup triumph, where they secured a 97–81 victory, significantly aided by Lillard’s outstanding performance of 23 points, four rebounds, and four assists.
Lillard, 34, originally signed with Adidas when he joined the league over a decade ago and has remained loyal to the brand. Earlier in the year, Adidas honored the former Trail Blazers star by renaming their Portland headquarters basketball gym in his honor.
This is yet another accolade for the 8-time NBA All Star, who also boasts an Olympic gold medal, an All-Star MVP title, and a Rookie of the Year award in his collection of achievements.
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