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TubiTV Just Hit 200 Million Users – Here’s Why

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By: Daniel Harris

TubiTV Just Hit 200 Million Users - Here's Why
© Red94 – TubiTV Just Hit 200 Million Users - Here's Why

Tubi has hit a massive milestone. The free ad-supported streaming platform owned by Fox Corporation reached 200 million total users by October 27, 2025. This incredible growth marks Tubi’s dominance in the FAST (Free Ad-Supported Television) space. The service now rivals traditional cable in sheer reach.

🔥 Quick Facts:

  • 200 million total users reached by October 2025.
  • 100+ million monthly active users as of June 2025.
  • 2.2% of all U.S. TV viewing time in May 2025.
  • Nearly 300,000 movies and TV episodes available.
  • Over 400 Tubi Originals launching this year and beyond.

How Tubi Conquered Streaming

Tubi’s free model crushed expensive subscriptions. Users avoid the fatigue of paying for Netflix, Disney+, and Max. Instead, they watch ads—just 4-6 minutes per hour. This trade-off resonates with younger viewers and cord-cutters. Over half of Tubi viewers are Gen Z or Millennials.

The platform’s massive content library is its superpower. With nearly 300,000 titles, it beats Netflix’s selection significantly. Tubi CEO Anjali Sud explained the strategy clearly.

“In the fierce battle for consumer attention, Tubi continues to gain momentum by offering something different: premium on-demand entertainment that is 100% free for viewers.”

— Anjali Sud, CEO of Tubi

67% of Tubi users are cord cutters or cord nevers. 40% of viewers are affluent, defying the free-service stereotype. Advertisers love this demographic reach.

Viewership Records Breaking Left and Right

In May 2025, Tubi hit 100 million monthly active users. The same month, viewers streamed over 1 billion hours of content. According to Nielsen’s The Gauge, Tubi captured 2.2% of total U.S. TV viewing minutes. That’s an all-time record.

Metric Figure
Total Users (Cumulative) 200 million
Monthly Active Users 100+ million
Content Library ~300,000 titles
U.S. TV Viewing Share (May 2025) 2.2%
Tubi Originals 400+

Comparison matters here—Netflix has about 7,400 titles in the U.S. Tubi has 40 times more content. Streaming revenue for Tubi was estimated at $900 million in 2023. This milestone proves the FAST model works.

Why This Matters for Entertainment’s Future

The entertainment landscape is shifting fast. Paid subscriptions face pushback. Tubi’s momentum shows audiences prefer free. Streaming wars are ending. Free is winning.

  • Ad-supported streaming is now the dominant model.
  • Gen Z audiences don’t pay for entertainment.
  • The FAST market captures more viewers yearly.
  • Creators flock to Tubi for global reach now.
  • 2025 marks the death of subscription fatigue.

Fox continues investing in Tubi’s content strategy. The platform launched Stubios—a fan-fueled creator studio. It also partnered with Kickstarter to bring 20+ independently funded films to Tubi exclusively.

What’s Next for Tubi’s Growth?

Tubi shows no signs of slowing down. The platform plans major Tubi Original releases this fall. BREAKING BEAR stars Brendan Fraser, Sarah Michelle Gellar, and Annie Murphy. SIDELINED 2 reunites Siena Agudong and Noah Beck. These heavy-hitter projects will drive more sign-ups.

International expansion matters too. Tubi for Creators launched to attract emerging talent. The company now competes directly with YouTube for creator content. By October 2025, Tubi’s library keeps growing daily.

Will Tubi hit 300 million users by 2026? The trajectory suggests yes. Free entertainment wins every time.

Sources

  • Fox Corporation – Tubi’s parent company announcing official milestones and quarterly performance.
  • Nielsen The Gauge – Independent tracking of U.S. streaming and TV viewing metrics.
  • Tubi Corporate – Official press releases on user growth and content announcements.

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