TwitchCon celebrates 10th anniversary in San Diego with Diplo, new features

TwitchCon just kicked off its 10th anniversary celebration in San Diego on Oct. 17, 2025 – and if you’re wondering what’s new at TwitchCon 2025, DJ and producer Diplo opened the event with an EDM set while Twitch CEO Dan Clancy announced dual-format streaming and Meta AI glasses integration. The San Diego Convention Center is hosting over 30,000 attendees through Oct. 19, with $300,000 up for grabs at the Milk Cup women’s Fortnite tournament. Here’s what makes this decade milestone the biggest TwitchCon yet.

How TwitchCon San Diego 2025 Launched Its Biggest Celebration Yet

Here’s what went down on opening day: TwitchCon 2025 kicked off Oct. 17 at 10:30 AM with an opening ceremony that packed the Glitch Theater. DJ Diplo – whose real name is Thomas Pentz – warmed up the crowd with a high-energy set before Twitch CEO Dan Clancy took the stage to announce platform updates. Popular streamers Jessu and TheSushiDragon made appearances, and the energy was off the charts as thousands of fans danced to Diplo’s EDM beats.

What makes this crazy is that it’s TwitchCon’s 10th anniversary – the first one launched back in San Francisco in 2015. San Diego has hosted TwitchCon more times than any other city, making it the unofficial home for the convention. This year’s event runs through Sunday, Oct. 19, with 3-day passes priced at $249 and single-day tickets ranging from $159-$169. Over 30,000 attendees are expected, and the convention’s already breaking records for its most ambitious programming yet.

“I’m a very mid streamer, I’m just kind of doing my thing. But it’s fun to be part of it. I live such a crazy life, it’s kind of cool to have people tapped in for some of the adventures. And I’m learning about everything, I didn’t know about this creator’s side of Twitch either, so it’s amazing stuff going on right here.”

And here’s why this matters: TwitchCon isn’t just a fan convention anymore – it’s become the epicenter for announcements that’ll shape streaming for the next year. The San Diego Convention Center transformed into a hub featuring the Twitch Rivals Arena, Creator Camp workshops, Artist Alley, and the Loot Cave merch haven. With featured streamers like Ludwig, emiru, fuslie, bbno$, and Trixie Mattel all confirmed, this year’s lineup rivals any major entertainment event.

What The New Twitch Features Mean For Streamers And Viewers

Let’s talk about the game-changers Clancy announced. Dual-format streaming is entering beta testing next week – that means you’ll be able to stream in both horizontal and vertical formats at the same time. If you’re watching on your phone during your commute or on desktop at home, you’ll get an optimized viewing experience either way. Twitch tested this feature in alpha with a limited group over the summer, and based on their feedback, they’re ready to roll it out wider.

Here’s the thing – this isn’t just about convenience. The streaming landscape’s changed dramatically since 2015, with more people watching on mobile than ever before. By letting creators broadcast in dual formats simultaneously, Twitch is competing directly with platforms like TikTok and Instagram that prioritize vertical video. You’re getting content optimized for however you want to watch, without streamers having to choose one format over another.

The Meta AI glasses integration’s even wilder. Starting in the coming months, streamers can go live directly through Meta’s line of AI-powered glasses, provided they’ve got a strong internet connection. Previously, these glasses only supported streaming to Facebook, so this partnership opens up a whole new type of IRL streaming. Imagine your favorite creator giving you a first-person POV of their adventures – concerts, travel, spontaneous moments – all streamed instantly to Twitch.

The stakes are high for Twitch in 2025. The platform draws more than 240 million unique visitors monthly, with over 7 million streamers going live regularly. But competition’s fierce from platforms like YouTube Gaming and Kick. These anniversary announcements signal that Twitch is evolving beyond just being a destination for PC gamers – they’re positioning themselves as the go-to platform for all types of live content, from IRL streams to mobile-first creators.

The Complete TwitchCon 2025 Event Breakdown

Here’s everything happening across the three-day celebration. The convention’s packed with 14 different programming categories, each designed to give you a different slice of streaming culture. Whether you’re a creator looking to level up or a fan who just wants to meet their favorite streamers, there’s something for everyone.

Event/Activity	Location/Time	Details
Drag Showcase	Glitch Theater, Oct. 17 at 4:30-6 PM	Trixie Mattel and Pearl Teese host the 10th Anniversary showcase with top drag performers
Milk Cup 2025	Oct. 18, all-day tournament	Largest women’s Fortnite tournament ever – 100 competitors battling for $300,000 prize pool
Block Party	Gaslamp Quarter, Oct. 18 at 7-10 PM	$125 add-on ticket gets you live DJs, arcade games, karaoke, food and drinks in downtown San Diego
Creator Camp	All three days, various times	Workshops on growing your channel, monetization, partnerships, and 2K streaming tech from Twitch staff
Twitch Rivals	Twitch Rivals Arena, all weekend	Live streamer showdowns in Marvel Rivals, Minecraft, and other popular games broadcast on TwitchRivals channel

The Creator Camp sessions are legit game-changers if you’re trying to grow your channel. You’ll get hands-on training on everything from Enhanced Broadcasting and 2K streaming (which is now available to all Partners and Affiliates) to securing sponsorships and building sustainable creator careers. Twitch is also rolling out two new roles starting in November: Lead Moderator (who can manage your mod team) and an Agent role (for managers who need access to your analytics and financials).

What To Watch For Through Sunday And Beyond

The convention’s not over yet, and there’s still major moments happening through Sunday, Oct. 19. Here’s what you should keep an eye on if you’re following along from home or planning to attend the remaining days:

• Games Done Quick speedruns – Saturday and Sunday feature jaw-dropping speedruns of Skyrim, Super Metroid, and Clair Obscur, all raising money for charity
• Creator Club expansions – Twitch just announced new clubs for Tabletop, Retro Gaming, and Charity, joining the existing 26,000+ members across 10 clubs
• Combos feature rollout – The new Bits feature that lets viewers trigger animations is moving out of beta with major updates including single-tap activation
• Community guideline updates – Twitch announced that suspensions will now target specific behaviors rather than blanket bans, making enforcement more fair and context-aware

If you’re watching from home, you can catch all the action streaming live on channels like /twitch, /TwitchRivals, /nomnom, and /creatorcamp. The full schedule’s available on the TwitchCon website, and trust me – you’ll want to tune in for the Glitch Theater shows and Rivals tournaments. The energy’s electric, and streamers are dropping surprise announcements and collaborations all weekend.

Will These Anniversary Features Actually Change Streaming Forever?

Here’s the real question everyone’s asking: are these 10th anniversary announcements just hype, or will they actually transform how we stream and watch content? The dual-format streaming feature’s a big deal because it solves a problem that’s been bugging creators for years – choosing between desktop and mobile audiences. Now you don’t have to pick, and that’s genuinely innovative.

Want to see what the opening ceremony and Diplo’s performance looked like? Check out the official highlights and behind-the-scenes coverage:

The Meta AI glasses integration’s where things get interesting. If this takes off, we could see a whole new wave of IRL streamers who don’t need to lug around equipment – just put on glasses and go live. That’s the kind of frictionless streaming experience that could democratize content creation even further. But will people actually use it, or is it a gimmick? We’ll find out when the feature launches in the coming months.

What’s your take – are you excited about dual-format streaming and AI glasses, or do you think Twitch should focus on other features? And if you’re at TwitchCon right now, which event are you most hyped for?

Sources

• KPBS – On-the-ground coverage of TwitchCon 2025 opening ceremony and Diplo interview
• Twitch Blog – Official announcements about dual-format streaming and new features
• Shacknews – Comprehensive breakdown of CEO Dan Clancy’s keynote announcements

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