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Fans felt shock at 2026 casting news when Taylor Frankie Paul, a 31-year-old MomTok star, was announced on Sept. 10, 2025. The timing matters because ABC has paused the franchise this year and plans a relaunch in 2026, which now ties into Paul’s Hulu profile and ongoing publicity. The concrete fact: Paul will remain on The Secret Lives of Mormon Wives while leading The Bachelorette (Season 22). My take: this is a deliberate ratings play that courts younger social audiences. Could it reshape who tunes in next summer?
What Taylor Frankie Paul’s 2026 Bachelorette casting means for ABC
- Taylor Frankie Paul was announced as The Bachelorette lead on Sept. 10, 2025; impact: franchise returns in 2026.
- ABC paused the show earlier in 2025; this casting signals a strategic relaunch to draw younger viewers.
- Paul will keep appearing on The Secret Lives of Mormon Wives, which premieres Nov. 13, 2025, creating cross-platform attention.
Why the Sept. 10 announcement hits now and why advertisers care
ABC’s decision arrives after a public pause, and it matters because networks sell certainty. Advertisers prize audience predictability, and attaching a social-native figure ties linear TV to viral platforms. Expect streaming publicity to feed broadcast promo cycles and test whether MomTok reach converts to appointment viewing in 2026. Are brands ready to buy that crossover?
Voices and reactions flooding social feeds after Sept. 10 reveal
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Reaction was immediate on social platforms, where the announcement drove posts and memes and a pointed reply from Paul’s ex. The franchise’s publicity engine has already turned – talent, critics, and fans are debating whether reality TV should lean into influencer drama or protect legacy viewers. Read the reply that started the chatter below.
Taylor Frankie Paul's Ex Dakota Mortensen Leaves Eyebrow-Raising Comment on Her Bachelorette Casting News https://t.co/W9sWudsHEd
— People (@people) September 11, 2025
3 data points that show this casting is shifting audience attention
Networks track three fast signals when a risky casting lands: press volume, social replies, and cross-promo windows. Paul’s reveal scored national coverage within hours and prompted tens of social posts linking Hulu and ABC credits. That blend of earned media and platform overlap is what studios sell to advertisers now. Will it convert into tune-in? Watch the early ad buys.
The numbers behind how this pick changes the franchise
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Bachelorette return year | 2026 | Returns after ABC pause in 2025 |
| Secret Lives S3 premiere | Nov 13, 2025 | Cross-platform visibility before 2026 |
| Announcement date | Sept. 10, 2025 | Immediate national coverage spike |
How exes and local outlets helped turn this into a controversy today
The moment also sparked personal reaction: Paul’s former partner left a pointed social comment after the podcast announcement, and local stations amplified that exchange. That personal thread is part of the publicity loop – it fuels clips, headlines, and promo packages that networks will monetize. Broadcasters can ride controversy, but will viewers resent the mix of private history and promotion?
THE BACHELORETTE | Taylor Frankie Paul’s ex Dakota Mortensen’s eye-popping comment on 'Bachelorette' news https://t.co/RKYeUsWz4W pic.twitter.com/3ySwGGPxAo
— FOX SA (@KABBFOX29) September 12, 2025
What this Bachelorette pick means for viewers and ratings in 2026?
Expect ABC to lean into Paul’s audience: cross-promos, influencer clips, and targeted social buys. If that converts, networks will treat franchise revivals as social-media experiments with national stakes. If it backfires, ABC risks alienating older viewers who prefer traditional leads. Will the gamble pay off in ad dollars and water-cooler discussion next summer?
Sources
- https://people.com/secret-lives-of-mormon-wives-taylor-frankie-paul-named-bachelorette-lead-season-22-11807006
- https://people.com/taylor-frankie-paul-ex-dakota-mortensen-reacts-to-bachelorette-casting-news-11807103
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.