It Ends with Us sparks controversy as Blake Lively claims $161M in damages from alleged smear campaign

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By: Daniel Harris

Blake Lively just made a bold financial play in her lawsuit against Justin Baldoni. The actress is demanding $161 million in damages for an alleged smear campaign. The request emerged in newly unsealed court documents filed in November 2025. Her legal team claims she suffered devastating losses since the August 2024 release of It Ends with Us.

🔥 Quick Fact

  • Blake seeks $161 million in total damages from Baldoni.
  • Her team claims $56.2 million in lost earnings from acting and producing.
  • Her haircare brand Blake Brown lost $49 million in revenue.
  • Betty Buzz/Betty Booze companies lost combined $22 million.
  • Trial is scheduled for March 2026 in New York courts.

What Happened: The Damage Claims Breakdown

Blake Lively‘s legal team submitted detailed financial calculations in court papers. They claim she lost $56.2 million in future and past earnings. This includes income from acting roles, producing opportunities, and endorsement deals.

The losses extend well beyond her film career. Her personal business ventures also took major hits. Blake Brown haircare brand recorded $49 million in losses. Betty Buzz and Betty Booze combined lost approximately $22 million. Additionally, her team estimates a $34 million reputational damage component.

“Blake’s attorneys claim the actress lost a whopping $56.2 million in earnings — past and future — from her acting and producing gigs, as well as speaking engagements and endorsements.”

TMZ, Entertainment News

The reputational damage figure stems from social media analysis. Her team found 65 million negative impressions about Blake circulating online. This negative sentiment allegedly began immediately after release.

Why This Matters: Industry Precedent and Career Impact

This damages request sets a significant precedent in Hollywood legal battles. Celebrity smear campaigns rarely result in quantified financial settlements. Blake’s case attempts to translate social media negativity into hard dollar figures.

The $161 million demand reflects the real financial stakes for A-list celebrities. A damaged reputation directly impacts earning potential. Endorsement deals vanish. Film roles disappear. Streaming projects get shelved.

Blake filed her original complaint in December 2024. She alleged sexual harassment on set. She also accused Baldoni of orchestrating a coordinated smear campaign. Her team claims this happened specifically to damage her public image.

For Hollywood talent, this case matters tremendously. It establishes whether social media attacks count as quantifiable damages. Studios and brands need to understand reputational risk. The trial results will influence how celebrities pursue future cases.

The Details: Full Timeline and Financial Breakdown

Loss Category Amount Claimed Details
Acting/Producing Earnings $56.2 million Past and future roles, speaking fees, endorsements
Blake Brown (Haircare) $49 million Revenue loss from brand damage
Betty Buzz/Betty Booze $22 million Combined beverage companies losses
Reputational Damage $34 million Based on 65M negative social media impressions
TOTAL CLAIMED $161 million Grand total of all damages

The court documents provide detailed financial analysis. Blake’s team tracked how her brand value collapsed. Her endorsement opportunities dried up post-release. A-list brands distanced themselves from her.

Meanwhile, Justin Baldoni previously countersued Blake for $400 million in damages. However, a judge dismissed his claims in June 2025. The court ruled Baldoni didn’t have legal standing for defamation over her initial complaint.

What To Watch For: Trial and Public Response

Several developments could reshape this case moving forward:

  • March 2026 Trial Date: This is when all claims get tested publicly.
  • Social Media Evidence: How courts value negative online sentiment matters.
  • Business Record Discovery: Her actual revenue numbers could shift damage amounts.
  • Settlement Negotiations: Expect intense talks before trial begins.
  • Industry Reaction: How Hollywood responds sets future precedent.

The case has generated significant public debate. Hollywood insiders are watching closely. This trial could reshape how celebrities file damage claims.

Is $161 Million Realistic, and What Comes Next?

Legal experts remain divided on these damage figures. Quantifying reputational harm remains notoriously difficult in court. Juries face tough questions around what smear campaigns actually cost.

Blake’s team presents ambitious calculations. But judges typically apply conservative multipliers to damages. They rarely award 100 percent of requested amounts.

The real question involves settlement probability. March 2026 looks far away. Both sides face enormous pressure. Blake wants vindication and financial recovery. Baldoni wants an end to escalating legal bills.

Will this case actually go to trial or resolve quietly? That answer comes soon as discovery expands and settlement talks heat up.

Sources

  • TMZ – Detailed court documents on damages claims
  • Variety – Industry analysis of the lawsuit timeline
  • Global News – Breaking coverage of damage filings

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