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Shock rippled through reality-TV circles when ABC named Taylor Frankie Paul the new Bachelorette for 2025. The announcement, reported by People, The Hollywood Reporter and EW on Sept. 10, 2025, hands the roses to a MomTok star tied to The Secret Lives Of Mormon Wives. This matters because the pick brings a controversial franchise profile to a mainstream audience and could reshape contestant casting, sponsor attention and social backlash. Expect swift fan debate and network damage control – will this choice boost ratings or spark a backlash that lasts all season?
What Taylor Frankie Paul’s 2025 Bachelorette pick means for fans
• ABC named Taylor Frankie Paul Season 22 lead on Sept. 10, 2025; national coverage followed.
• The star rose to fame on The Secret Lives Of Mormon Wives; impact: heightened public scrutiny.
• Major outlets (People, Hollywood Reporter, EW) published announcements within hours, increasing visibility.
Why ABC’s surprise 2025 pick landed amid MomTok debate
Taylor Frankie Paul’s selection lands at a volatile moment: MomTok personalities are trending and polarizing audiences. Networks now weigh viral reach against reputational risk, and a reality franchise as visible as The Bachelorette can amplify both. For ABC, the upside is guaranteed social chatter and younger viewers; the downside is renewed controversy that could force rapid PR responses. Are you ready to watch how a streaming-era personality reshapes network casting decisions this season?
How fans and outlets reacted to the 2025 Bachelorette reveal
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Early responses mixed praise, skepticism and memes within hours. Entertainment outlets highlighted the unexpected pick; fan threads asked whether her past show’s scandal will follow her onto The Bachelorette. See immediate coverage and clips below to judge the tone yourself.
The embedded clip shows outlets summarizing the announcement and fans weighing in – will you side with curiosity or caution?
Small data points that explain why this casting matters in 2025
Industry patterns explain ABC’s gamble: reality franchises increasingly chase social virality to offset linear declines. Casting a MomTok figure converts platform attention into appointment viewing, at least initially. Advertisers watch engagement spikes and controversy-driven eyeballs; networks track short-term lift against long-term brand risk. Expect quick metrics updates after initial episodes drop.
Key numbers that show how this 2025 pick shifts the franchise
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Season | 22 | New lead for long-running franchise |
| Announcement date | Sept. 10, 2025 | Immediate national media pickup |
| Major outlets covering | 3 outlets | Rapid mainstream spread of story |
Early coverage spread to major outlets within hours, signaling fast national attention.
What this Bachelorette twist could mean for reality TV in 2025
This casting signals ABC is prioritizing viral reach and conversation over caution, and that could change who gets cast next. If ratings climb, expect more social-media-native leads; if controversy costs sponsors, expect tighter vetting. Which outcome matters more to you: bigger weekly watercooler moments or fewer brand headaches for networks?
Sources
- https://people.com/secret-lives-of-mormon-wives-taylor-frankie-paul-named-bachelorette-lead-season-22-11807006
- https://www.hollywoodreporter.com/tv/tv-news/bachelorette-taylor-frankie-paul-season-22-secret-lives-mormon-wives-1236366945/
- https://ew.com/secret-lives-of-mormon-wives-taylor-frankie-paul-new-bachelorette-11805367
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.