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“AI Gives Us A Chance.” The line landed in interviews this week and sent immediate shock through parts of Hollywood. It matters now because the speaker was announcing a newly launched AI-backed studio partnership that promises to compress production timelines and touch feature film workflows. Variety reported the startup launched with Imagine Entertainment on Nov 4, 2025 and said it has 27 employees and patent-pending tools. My take: the remark is optimistic, but it also raises real questions about jobs and creative oversight. How should creators respond?
Why this founder’s line sparked broad AI fears this week among studios
- The co-founder spoke on Nov 4, 2025; industry reaction was immediate and heated.
- The startup claims to compress production from months to weeks; impact: faster deliverables.
- The partnership with Imagine Entertainment signals AI tools moving into feature workflows.
What The Remark Means For Jobs And Creative Control In 2025
A founder framed AI as opportunity, not replacement. That phrasing changed the debate overnight. Directors and crews hear “efficiency” and worry about shrinking teams. Short sentence. If you work in production, ask: will contracts cover AI-generated iterations, on-set CGI, or replacement edits? This line reframes bargaining power for below-the-line workers.
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Some executives welcomed faster, cheaper previsualization; others warned about creative dilution. Quick read. Brands praise A/B testing powered by previsualization tools. Filmmakers fear loss of authorship. If you loved hands-on craftsmanship, this is personal – will studios prioritize speed over artist intent?
The numbers that show Obsidian’s scale and partnership in 2025
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Employees | 27 employees | Founder-led, small-scale studio |
| Founded | January 2025 | New entrant into production tech |
| Partner | Imagine Entertainment | Immediate access to development pipelines |
Obsidian is a tiny team but has a major strategic partner and patent-pending tools.
The numbers that reveal who gains or loses from faster production in 2025
Smaller cycles can cut overhead and test concepts faster. Short sentence. Faster previsualization may reduce rehearsal costs and reshoots by an industry-assumed margin. If budgets compress, below-the-line roles face pressure; above-the-line players may benefit from quicker greenlights.
Who Spoke These Words – and Why Their Voice Changes The Stakes
“AI gives us a chance to imagine beyond the limits of production,” said Wes Walker, co-founder of Obsidian and a commercial director. He launched Obsidian in January 2025 with partner Louis Gheysens and publicly announced a creative partnership with Imagine Entertainment on Nov 4, 2025. Quote, said Wes Walker, positions the studio as artist-led rather than tool-driven, but the claim still forces unions, guilds, and studios to clarify rights and labor terms.
What Will Hollywood Do About AI Tools And Workers In 2025?
Studios must decide between contracts that protect crews or speed-driven deals that sideline workers. Short sentence. A single optimistic line can become a rallying cry for both innovation and caution; the choice will shape crews’ bargaining power in 2025. What will you demand if your job is on the line?
Sources
- https://variety.com/2025/film/news/obsidian-ai-studio-imagine-entertainment-1236567045/
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.