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Shock And Opportunity: Top Bollywood star Ajay Devgn has quietly launched Lens Vault Studios with nephew Danish Devgn, announcing a tech-first studio that will prioritize VFX, animation and generative AI for theatrical, streaming and immersive projects. Variety’s exclusive confirms Ajay will chair while Danish becomes CEO, and the company vows to build IP and “immersive” content at scale. This matters because India’s animation/VFX market hit roughly 103 billion INR in 2024 — so this isn’t vanity, it’s an industry bet. Will global streamers chase this new pipeline or wait to see actual projects?
What Ajay Devgn’s Lens Vault Studio Plans To Build By 2026 And Why
- Ajay Devgn Launched Lens Vault Studios On Sept. 5, 2025; he will serve as chair.
- Danish Devgn Named Founder And CEO, Leading Creative And Tech Strategy.
- Lens Vault Will Produce Theatrical, Streaming, Gaming, Ad, AR/VR And Animation Work.
- The Studio Plans Heavy Investment In VFX, Animation, And AI To Create Global IP.
- Variety Reported The Announcement As An Exclusive; industry watchers expect streamer interest.
Why Lens Vault’s 2025 AI Push Could Reshape Which Studios Streamers Buy From
The timing matters: studios and streamers are hunting original IP and cheaper, scalable production tools. Lens Vault’s explicit AI-and-VFX focus signals an attempt to shortcut expensive global pipelines and sell finished franchises to platforms hungry for exclusive series and movies. For readers: that could mean faster, cheaper adaptations and more India-originated hits on your favorite streaming apps. The move also tests whether celebrity-led ventures can translate star power into exportable content and tech licensing, not just local box-office returns.
Why Devgn’s “Originality Is Our Currency” Quote Has The Industry Talking
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Variety captured two clear quotes that set the tone: Ajay promised an ecosystem to “empower creators” and Danish said, “Originality Is Our Currency.” Those lines turned a business launch into a manifesto — and they already drew mixed industry reaction. Producers welcome fresh pipeline investment; some VFX houses caution that scaling quality at low cost is harder than marketing copy. If you follow streaming deals, the big question is whether Lens Vault will sell finished IP or become a vendor for existing studios.
How India’s 2024 VFX Market 103B INR Reveals A Global Opportunity For Buyers
Data matters here: Statista’s market snapshot shows India’s animation and VFX market at roughly 103 billion INR in 2024, with the VFX segment contributing about 47 billion INR. That scale explains why a high-profile industry entry is plausible — there’s capital, talent, and growing export demand. For viewers, that means more internationally made content will likely carry Indian VFX signatures and storytelling flavors on global platforms over the next two years.
The Numbers That Show Why Lens Vault Targets VFX And AI (2024)
| KPI | Value | Change/Impact |
|---|---|---|
| Market Size (Animation & VFX 2024) | 103 billion INR | Decreased Vs 2023, Still Large Opportunity |
| VFX Segment Revenue (2024) | 47 billion INR | Largest Single Contributor To Market |
| CAGR (2022–23) | ~35% | Rapid Growth Driving Investment Interest |
What Lens Vault’s 2025 Launch Means For Creators, Streamers And You In 2026
Lens Vault Is A Statement: a celebrity-led company aiming to pair star power with tech to create exportable IP. For creators, it could open funded VFX/animation slots and new global collaborations. For streamers, it promises faster IP supply — but quality and delivery will decide adoption. For you, expect more India-produced VFX-heavy shows and animation on global services by 2026. Will Lens Vault Deliver Originals Or Just Service Work? Watch the first slate; that will tell the real story.
Sources
- https://variety.com/2025/global/news/ajay-devgn-lens-vault-studios-1236508986/
- https://www.hindustantimes.com/entertainment/bollywood/ajay-devgn-launches-lens-vault-studios-to-champion-tech-driven-storytelling-with-nephew-danish-devgn-101757085533673.html
- https://www.statista.com/statistics/627855/india-market-size-of-animation-and-vfx-industry/
Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.