Fans reeled with shock on Nov 28, 2025 when producers set a bold new premiere date for the franchise’s next spin‑off. The announcement matters because Showmax and NBCUniversal are exporting African versions of The Real Housewives into a Brazil set, which could reshape where producers stage global crossovers and who benefits from international streaming windows. Variety reports the series assembles 10 leading housewives from South Africa, Kenya and Nigeria and premieres on Nov 28 via Showmax. This is more than a location swap – it signals a franchise strategy shift. Could this change how reality TV travels next?
What the Nov 28, 2025 premiere means for streaming franchises this season
• Showmax is debuting The Real Housewives Ultimate Girls Trip: Africa on Nov 28, 2025; impact: global push for the franchise.
• Producers assembled 10 housewives from South Africa, Kenya and Nigeria; impact: pan‑African representation abroad.
• NBCUniversal Formats and GOAT Productions lead the project; next step: international distribution and ratings pressure.
Why this exclusive reveal changes the Real Housewives playbook in 2025
Variety’s exclusive confirms a deliberate move: instead of filming African casts at home, producers will stage a Pan‑African lineup in a high‑profile international location – Brazil – debuting Nov 28, 2025. That timing puts the series squarely into holiday‑season streaming schedules, when global viewers hunt for event television. For Showmax, this leverages last year’s momentum – Variety notes the South Africa edition was one of Showmax’s most‑watched series in 2024, so exporting the format could boost licensing fees and advertiser interest across regions.
Which voices are already framing the debate – and what they say
Graeme Swanepoel, an executive producer, framed the show as a celebration of Pan‑African sisterhood and authenticity, arguing the format “is more than just a reality show.” That quote underlines the production’s cultural pitch and the intentionality behind taking cast members abroad. Fans and industry watchers are split between excitement for new perspectives and skepticism about staging authenticity away from home.
Data points that show why producers chose an international Brazil set
Producers are leaning on format strength and prior viewership: Variety reports the South Africa installment ranked among Showmax’s most‑watched series in 2024, suggesting reliable cross‑border interest. Putting a Pan‑African cast in Brazil sends a signal to global streamers that franchise episodes can be recycled into international event television with headline value.
The numbers behind the shift
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Cast size | 10 housewives | Pan‑African line‑up filmed in Brazil |
| Premiere date | Nov 28, 2025 | Holiday‑season launch window |
| Producer / Distributor | GOAT Productions / NBCUniversal | Greater international licensing reach |
This shift ties proven viewership to a bigger global push for franchise monetization.
How will this Brazil move reshape reality TV deals in 2025?
Expect faster format crossovers, bigger licensing bids, and more destination shoots as platforms chase global buzz. For fans, it could mean new cultural mixes – and for creators, higher stakes around authenticity and local storytelling. Will international staging dilute the shows’ local voice or amplify new global stars?
Sources
- https://variety.com/2025/tv/news/real-housewives-ultimate-girls-trip-africa-showmax-brazil-1236551535/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.