GMA Deals and Steals celebrates 50th anniversary with up to 66% off luxury brands

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By: Daniel Harris

Good Morning America is celebrating 50 years with an exclusive Deals and Steals event featuring up to 66% off luxury brands. Tory Johnson unveiled the special anniversary collection on October 27, 2025. Shoppers can score incredible savings from $12.50 starting prices on premium products. The iconic segment marks a major milestone for the beloved morning show.

🔥 Quick Facts:

  • 50-year anniversary celebration for Good Morning America
  • Discounts up to 66% off luxury and lifestyle brands
  • Featured brands: Amelia Rose Jewelry, Perricone MD, Cozy Earth
  • Anniversary deals launched on October 27, 2025
  • All deals available exclusively through GMADeals.com

GMA’s Special Anniversary Shopping Event Launches

The Deals and Steals anniversary collection dropped with signature offerings curated by Tory Johnson, who has championed the segment for 20 years. The event celebrates the show’s incredible journey spanning five decades. Featured brands include luxury jewelry, skincare, home accessories, and lifestyle products.

Amelia Rose Jewelry is offering 50% off its stunning gemstone earrings collection. One of the first brands ever showcased on GMA Deals and Steals, it remains beloved by anchors including Robin Roberts. The Marigold Earrings feature hand-carved natural stones in elegant designs.

“You can score big savings on products from stellar brands. The deals start at just $12.50 and are up to 60% off.”

GMA Shop, Good Morning America

Luxury Brands Offering Unprecedented Discounts

This special event showcases why Deals and Steals has remained iconic for 20 years. Perricone MD cuts 50% off its premium skincare and hair care lines. The Triple Keratin Repair Trio includes shampoo, conditioner, and a mask. Prices drop to $12.50 for select items with free shipping included nationwide.

K.Carroll Accessories slashes 60% off its vegan leather Hannah Hobo Bag. Originally $45, it’s now just $18 with its spacious interior and magnetic snap closure. The Cozy Earth collection offers 50% off luxury pajamas, blankets, towels, and skincare starting at $14.

All About Vibe delivers the deepest discount at 66% off custom photo ornament bundles. Create five personalized keepsakes for just $25 down from $75. The Original Muck Boot Company keeps feet warm with 50% off premium winter boots featuring free shipping.

Featured Brand Discount Starting Price Regular Price
Amelia Rose Jewelry 50% off $34 $69
Perricone MD 50% off $12.50 $25
K.Carroll Accessories 60% off $18 $45
All About Vibe 66% off $25 $75

These incredible markdowns reflect Tory Johnson’s commitment to delivering maximum value. Every deal validates why viewers trust GMA Deals and Steals for authentic luxury discounts. Items sell quickly, so shopping without delay is critical for availability.

How to Access Anniversary Deals Today

  • Visit GMADeals.com to browse the complete anniversary collection
  • All deals valid only on October 27, 2025 while supplies last
  • Prices start as low as $12.50 with no minimum purchase required
  • Many brands offer free shipping on orders across the continental U.S.
  • Contact support at [email protected] for questions about items

Why This Anniversary Milestone Matters to Shoppers

Good Morning America has entertained television audiences for 50 incredible years. During that journey, Deals and Steals became a trusted institution. Viewers wake up specifically to catch Tory’s exclusive offerings every weekday morning. This anniversary celebration honors that loyal fanbase with premium savings.

The segment consistently introduces viewers to brands they genuinely love. Amelia Rose Jewelry has appeared since the very beginning, becoming iconic through consistent quality. Perricone MD brings dermatologist-backed skincare excellence to mainstream accessibility.

These partnerships reflect genuine product curation, not random discounting. Tory Johnson personally vets every brand before featuring it on air. That editorial integrity drives why shoppers prioritize GMA Deals and Steals over generic flash sales.

The 66% discount on All About Vibe’s custom ornaments represents true savings on artisan-crafted items. Similarly, Cozy Earth’s luxury textiles at 50% off showcase premium brands going mainstream. Winter shoppers especially benefit from Muck Boots savings as cold weather approaches nationwide.

Will These Anniversary Deals Return Next Year?

Good Morning America certainly has bigger celebrations planned for coming decades. The 50-year milestone showcases the show’s enduring cultural impact spanning generations. Younger viewers are discovering Deals and Steals daily, continuing the legacy.

Watch the anniversary segment unfold on GMA weekdays from 7-9 AM ET. The exclusive segment airs before merchandise sells out. Have your shopping list ready because popular items disappear quickly.

Track Tory Johnson’s featured brands on GMADeals.com for daily deal updates. Subscribe to newsletters for insider previews of upcoming anniversary events and celebrations. Will you be part of Good Morning America’s next 50-year journey?

Sources

  • Good Morning America – Official GMA Deals and Steals October 27 announcement
  • GMADeals.com – Premium brand partnerships and current offerings
  • ABC News – Comprehensive coverage of 50th anniversary celebration

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