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Outrage meets 7 new Bachelorette headlines in 2025 as ABC revealed the next lead this week. The pick matters now because the star-known from the Hulu series and MomTok circles-brings crossover visibility and instant cultural debate. One surprise: daytime TV hosts quickly turned the announcement into a national talking point. If you follow reality TV, which side are you on – curious, amused, or ready to rage-watch?
Why these 7 Bachelorette choices matter to Bachelor Nation in 2025
- Taylor Frankie Paul named Bachelorette on Sept 10, 2025; impact: big press spike.
- Panelists and late-night hosts immediately reacted; reaction amplified across TV and YouTube.
- Fans will judge casting, faith background, and social-media roots during filming next season.
The 7 picks that will reshape Bachelor Nation and TV casting in 2025
1 – A reality crossover many didn’t expect (and that changes audition logic)
Taylor Frankie Paul arrives from the Hulu series “The Secret Lives of Mormon Wives,” a move producers call a ratings play. If you loved niche reality stars, this proves ABC now mines smaller franchises for national leads.
2 – MomTok founder status fuels the cultural debate
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Multiple profiles note her MomTok role and influencer reach, which shifts the audience mix from devoted Bachelor fans to social-media communities. Expect viral moments and sponsored-appearance chatter that advertising teams will track.
3 – A short, viral zinger from daytime TV lit the fire
A daytime panelist framed the pick with a blunt line that drove headlines and clips across platforms this week, amplifying the story beyond usual entertainment pages. If you follow talk TV, you’ve already seen the clip.

4 – Production logistics: season 22 promises tight scheduling for everyone
ABC set this for season 22 filming next year, which forces tight cross-promotion windows for her other projects and bootcamped publicity runs. That scheduling squeeze often produces edited “must-see” TV moments – and memes.
5 – Background checks and fan scrutiny will accelerate now
Online sleuthing around her past posts and on-camera history has already started; expect fast cycles of defense, critique, and fact-checking. If you’re a reality watcher, brace for a week-by-week judgment parade.
6 – Creators and comedians turned the pick into must-watch TV this week
Late-night and comedy channels seized the announcement, turning lines into clips that amplified audience divides and trending conversation. Reaction videos and quick takes now shape how casual viewers perceive casting.

7 – This pick marks a clear trend: social-media stars as network leads
Casting a MomTok-adjacent figure signals networks still chase built-in followings over traditional celebrity. For viewers, that means more cross-platform surprises and sponsorship-savvy storytelling.
How 3 numbers explain why this Bachelorette choice matters in 2025
| Metric | Value + Unit | Change/Impact |
|---|---|---|
| Season | 22 | New lead for ABC’s flagship dating franchise |
| Announcement date | Sept 10, 2025 | Fast coverage across major outlets within 48 hours |
| Major outlets | 3 | EW, CNN, TMZ all published profiles or reaction pieces |
How will these 7 moments reshape Bachelor Nation in 2025?
Expect sharper social-media cycles, more cross-promotional stunts, and weekly viral flashpoints that drive tune-in. Networks now pick leads who bring audiences with them – will that make the show more unpredictable, or hollow the drama? Which outcome do you want to see unfold next season?
Sources
- https://ew.com/secret-lives-of-mormon-wives-taylor-frankie-paul-new-bachelorette-11805367
- https://ew.com/who-is-taylor-frankie-paul-momtok-mormon-wives-bachelorette-11807396
- https://edition.cnn.com/2025/09/10/entertainment/taylor-frankie-secret-lives-mormon-bachelorette

Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.
