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Outrage surged on Sept. 10, 2025, after ABC revealed its new Bachelorette lead. The timing matters because ABC is reviving a paused franchise and betting on viral influencer fame over a safe celebrity pick. Per People and Variety, Taylor Frankie Paul announced the role during a Sept. 10 appearance on the Call Her Daddy podcast, a move that already split fans and former co-stars. This is a clear programming pivot toward MomTok influence – will that drive ratings or advertiser wariness?
Why Sept. 10, 2025 casting of Taylor Frankie Paul shifts ABC’s stakes
• Taylor Frankie Paul named Bachelorette on Sept. 10, 2025; ABC brings series back.
• The star rose on “Secret Lives of Mormon Wives,” which debuted in Sept. 2024; controversy follows.
• Early social reaction is mixed and vocal, putting ABC’s advertiser relationships under scrutiny.
Why this Sept. 10 reveal feels riskier than a normal casting choice
ABC announced a franchise return at a fragile moment for reality audiences, and this pick replaces a cautious comeback strategy with influencer-driven heat. That matters now because networks are measuring short-term buzz against long-term brand safety, and a casting that fuels headlines can sway ad dollars and streaming deals within weeks.
How social posts and industry reaction turned the announcement into a debate
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Fans and outlets exploded online within hours, with coverage calling the move either a bold pivot or a misstep. Broadcasters, talent and advertisers are already parsing the fallout; one former partner publicly criticized the choice, while other cast members offered cautious support.
Taylor Frankie Paul announced as 'Bachelorette'; Mel talks about the 'Golden Bachelor' https://t.co/1CbUauWCIO pic.twitter.com/SG4N9WYHVC
— Eyewitness News (@ABC7NY) September 11, 2025
It’s official – Taylor Frankie Paul is going to be the next Bachelorette! pic.twitter.com/S45LFuzVwD
— Queens of Bravo (@queensofbravo) September 10, 2025
Two quick facts that explain why ABC made this move in 2025
• Taylor Frankie Paul used a podcast reveal on Sept. 10, 2025, instead of a network trailer.
• “Secret Lives Of Mormon Wives” helped her amass a MomTok following since Sept. 2024.
The numbers behind the casting choice and what they mean
| KPI | Value + Unit | Change/Impact |
|---|---|---|
| Announcement date | Sept. 10, 2025 | Immediate social spike and media cycle |
| Original show debut | Sept. 2024 | Source of influencer audience growth |
| Bachelorette season | 22 | ABC revives a long-running franchise |
What this Sept. 10 casting means for viewers and ABC in 2025?
ABC’s choice signals a test: can MomTok fame convert to franchise stability and advertisers’ comfort? If viewership follows the online noise, the network gains a fresh, younger audience; if controversy dominates, sponsors may push for faster damage control. Which outcome will define The Bachelorette’s 2025 comeback?
Sources
- https://people.com/secret-lives-of-mormon-wives-taylor-frankie-paul-named-bachelorette-lead-season-22-11807006
- https://variety.com/2025/tv/news/bachelorette-taylor-frankie-paul-secret-lives-of-mormon-wives-1236513065/
- https://www.hollywoodreporter.com/tv/tv-news/bachelorette-taylor-frankie-paul-season-22-secret-lives-mormon-wives-1236366945/
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Jessica Morrison is a seasoned entertainment writer with over a decade of experience covering television, film, and pop culture. After earning a degree in journalism from New York University, she worked as a freelance writer for various entertainment magazines before joining red94.net. Her expertise lies in analyzing television series, from groundbreaking dramas to light-hearted comedies, and she often provides in-depth reviews and industry insights. Outside of writing, Jessica is an avid film buff and enjoys discovering new indie movies at local festivals.